We've just learned about another extremely strange fashion trend in Japan: Gothic-Lolita.
Serious, what the shit is this? Apparently it involves a lot of bows.
Thankfully, Reuters has taken the time to deliver us from our own ignorance by explaining the trend in more detail.
According to 24-year-old, part-time worker Eriko Enokizome, "Lolita is my basic needs. Without Lolita, I cannot be myself so I'm extremely glad that I found Lolita fashion."
Hmmm. OK. What else?
"Gothic-Lolita fashion is like that special magic that allows me to become a different character," said 25-year-old businesswoman Chizuru Matsuda.
"It's been eight years since I discovered this fashion, but it took me two years to actually complete my overall style."
Right. Still have no goddamn clue what is going on. But that's cool. Who needs logical explanations of fashion trends when you've got coordinated ruffles!