Instead of an obvious career in modeling or as a child star, McKay Hatch, a 14-year-old boy in California, decided to start a high school group called "No Cussing." Their pledge caught on, quickly garnering over 100 students. When the internet campaign began, the whole country, including Dr. Phil and Good Morning America, took notice. Their message of clean speech eventually spread all over the world, and peaked recently at 10,000 members.
But then the rest of the internet, the pranksters and redditors and Farkers, decided Hatch's campaign needed some pizzazz...
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