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50 Greatest Comedy Sketches  

It didn't take long after the rise of TV commercials in the mid-twentieth century for comedians to take note of just how ridiculous most of those commercials were. Doctors selling cigarettes, housewives defending their laundry detergent as if any other detergent (the menacing "Brand X") were a threat to the American way of life — boob-tube marketing was a bottomless pit of material, and was bound to be soaked up by the sketch-comedy boom that followed shortly thereafter.

Parodies of such ads began popping up in the early '70s on shows like Rowan & Martin's Laugh-In. But it was Saturday Night Live's 1975 debut that ripped the genre wide open. Madison Avenue's glib, cheeseball patter became fodder for regulars like Dan Aykroyd and Gilda Radner, and some of their successors — most notably straight-man kingpin Phil Hartman — built an entire career on it. As advertising grew more sophisticated, so did the satires that chased it. In today's irony-saturated comedy landscape, it's difficult to find a sketch show that doesn't do fake ads in one form or another.

In this feature, we've assembled fifty of the best. Unfortunately, many of SNL's most infamous are no longer available online, due to NBC's copyright-enforcing blitz a while back. But we did manage to unearth a surprising number of classics still lurking in the corners of the internet, along with plenty of timeless bits from Chappelle's Show, MADtv, In Living Color and SCTV. This list is an assemblage of our own personal favorites, and we encourage you to take us to task in the feedback section over what we missed. And now, without further ado, a word from our sponsors.





50. "Annuale," SNL, 2008


Most women we know find the idea of a once-a-season menstrual cycle creepier than Joe Francis coming at them with a camera. Unlike boob jobs, waxing and diet pills, that shit just doesn't seem natural, and the Annuale sketch shows that even a big-pharma, pink-tinged ad campaign can't dispel that. Plus: Kristen Wiig moves one step closer to goddess-hood by making out with a dog. Take that, Vanity Fair. — NA


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49. "Levitol," MADtv, 2006


The "ask your doctor if *blank* is right for you" genre has been sent up a thousand times, but a few stand out, this one for its initial realism and subsequent devolution into madness. The weird doctor-patient power dynamic hasn't been made any more comfortable by the raft of TV ads encouraging us to ask about particular medicines, a fact that this parody nails perfectly. And there's just something about those gardening gloves — are we wrong in thinking this wouldn't work without them? — WD




48. "Fashion Tampons," In Living Color, 1991


In Living Color was never known for its commercial parodies, but they had a few classics, one of them being "Fashion Tampons." "Stylish, comfortable and fun," they go with any outfit. The idea of tampon companies claiming their own tampon is far, far superior to all the others is the joke here — as is an entire dress contructed of small tubes of cotton, with earrings to match. — WD

47. "Woomba," SNL, 2004


One pleasing development over the last decade has been the increasing pop-culture visibility of vaginas. (It's hard to imagine Victoria Jackson endorsing "the little pink robot that cleans your noony.") For our money, the sketch starts to lose focus once it plays up the "vagina-cleaning robot runs amuck" premise — it would be more satirically on-point to have Fey and company acting incongruously unfazed. Still, the concept is gold. — PS



46. "Xerox Assjet," SNL, 1997


This list might feel supersaturated with SNL nostalgia, but the truth is that their commercial parodies have often been their strongest work, showing restraint without losing their topical appeal. Yes, people using copy machines to make pictures of their asses is funny. But what makes "Xerox Assjet" funnier than an actual photocopied ass is the authenticity of Will Ferrell's smooth businessman and a non-plussed Tim Meadows expressing his disapproval of subpar ass copies. — JC


45. "Coin Slot Cream," SNL, 2006


There's a cream for every crevice of your body, and the idea that the one designed for under your eyes is radically different than the one designed for the rest of your face is ridiculous. But that doesn't stop the marketers from telling us as much, as Lindsay Lohan rightly points out while selling cream designed specifically for the northern ridge of your butt crack. — WD



44. "Tylenol BM," SNL, 2005



Alec Baldwin, comedic genius, can do no wrong. (We bet he could even make screaming obscenities into his daughter's voicemail simply hilarious.) Watching Baldwin's businessman sell Tylenol BM — with his cheerful morning-after grin, despite his wife screaming, "Did you shit the bed?" — almost makes me want to buy the fake product. If any pharmaceutical companies get their advertising claws in Baldwin, we're screwed. — NA



43. "Colonel Belmont's Old-Fashioned Horse Glue," SNL, 2000


This sticky, adhesive sketch pillories commercials that appeal to the Restoration Hardware crowd — yuppies who fetishize authenticity, DIY projects and rustic settings. "When it comes time to fix that refrigerator magnet, or put together a little house of popsicle sticks, you don't want some cheap, synthetic glue. You want pure mutilated horse paste." It's easy to believe such a line was lifted directly from Martha Stewart Living. — NA


42. "HiberNol," SNL, 1993


Over-the-counter medicines like NyQuil basically promise to induce a coma so you can remain unconscious while your cold runs its course — it's a popular product in our culture of discomfort avoidance. If we could just expand that remedy so it covers the entire flu season, half of America would probably opt to slumber from November to April, living off our ample body fat. It's no riddle why they cast Chris Farley for this one. — WD


41. "Excedrin Racial Tension Headache," SNL, 2004



This whole bit is basically one long buildup to the final line, which we will not give away here. Queen Latifa is grand as the frustrated office worker whose coworkers call her Denise, "which is stressful, because my name is Linda." Few comedians handle racial jokes with deft, and Latifa employs just the right mix of discomfort and sass in this sketch. — WD


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