American Apparel goes full-bush in new advertisement
By Kelly BourdetJanuary 12th, 2011, 7:10 pmComments (27)
The floundering hipster brand most notorious for its sexually provocative advertising is back to its old tricks — this time, in the latest issue of Purple Magazine, with an ad featuring a model showcasing a pair of see-through panties. Alone, this is nothing new, but this model also happens to have a bit more pubic hair than is generally seen on the nearly-prepubescent ladies of the AA brand. Personally, I think it's an interesting and positive move for the company. Due to a combination of factors — one of which is certainly current trends pornography, in which female starlets are, more often than not, sporting full-on Brazilians — pubic-hairlessness has become so common that the sight of an unwaxed bush is almost an aberration.
Going bald is fine, if that's what you're into. I'm not here to argue that it's anti-feminist or that it represents the commodification of the female form by the porn industry, because I don't believe that. But I do believe that women shouldn't feel pressured by society to wax their public hair because they receive the message that remaining natural is somehow unclean or unsexy. And sexy ads featuring sexy ladies with sexy bushes send a positive message about acceptance of our bodies as they are.
Jessica Grose, managing editor of Slate’s women’s blog, Double X, chimed in on the photo:
Pubic hair is thought of as gross and undesirable now. It used to just be titillating but now it is thought of as icky, or at least untamed, so it signifies something unruly, slightly gross and out of control. It’s a provocative ad.
Embrace your bush, ladies. It looks good on you.
Commentarium (27 Comments)
Okay, but why is the skin peeling off of her legs?
Because it's sand?
It might be kind of out of necessity. If she were shaved, you wouldn't really be able to tell that you were seeing through the panties to her bare crotch, it would just look like they had a flesh-toned lining or something.
@C: That's exactly the point. Panties revealing that much should be held accountable for all they're showing. :)
If that sand, why is she wearing a sweater?
pubic hair is nice, unless it's so much it looks like she has buckwheat in a headlock
It looks like carpet to me.
Red bush reporting in.
I think I'm going to overpay for these panties in support of this unabashed display of diversity.
Does anyone know the name of this model?
An untamed bush is not so nice if you're going down on her. Hair (not just pubic hair) in my mouth makes me gag.
I understand going for the au-natural approach but let's take this for what it is here. She's a model. With bush. If you were munching her muff you wouldn't mind lookin up at that face every so often. The fact is most of us are not nearly prepubescent models with sexually charged leers, making questionable decisions regarding outdoor dress. Most of us are regular folk who have a little humility in regard to genital hygiene and maintenance. Meaning a little grooming will go a long way for some. All I'm sayin is it's not counter culture to not be well groomed. A little bush never hurt no one but keep it reasonable.
It could just be a wig. Or even a wig sewn into the panties.
I like a groomed bush- fully waxed girls freak me out.
It appears this child is about 13 or 14. I am hoping at that age the pubic hair has just reached it's full potential and now at this point she can decide if she wants to shave or grow. So... let it grow, let it grow, let it grow!! It obviously worked for her. She is now famous.
a little bit is just perfect, keep it tidy though boys and girls
I doubt it's a wig, but let's keep the terms accurate here - that would be a merkin. I'm all for the bush! It's the new rebellion.
I can hear the casting call for this shoot: Get me a bitch with some hair! I don't care what she looks like. Hair! No, you stupid shit. Hair on her snatch! Where the fuck is all the pussy with some hair on it? Come on, people, it can't be that hard!
I love me a bush :)
American Apparel also makes merkins.
Yay, bush! When you're going down, use your hands to spread, then get your face in. Works like a charm.
Love pubic hair. Trimmed is fine, shaved is too much like fucking a nine-year-old. Which, for the record, I don't want to do.
pubic hair isi my friend
I like a full bush send pics
Sorry are we all looking at the same photo?? It's hardly a lot of bush is it? One little girl patch! She's waxing plenty round the edges!
hahahahahaha! american apparel's newest item: panties with a 70s-esque bush already sewn into them! hahahahaha. would be hilarious.
You made an interesting mistake : you wrote " to wax their pubLic hair" instead of pubic just when speaking of how society dictates us what to do with our private hair...
This airtcle keeps it real, no doubt.
Now you say something