American Apparel’s Butt Contest Just Got A Whole Bunch Better

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Several weeks ago we mentioned American Apparel’s contest to find the best butt as part of their latest ad campaign. You’ve got to hand it to Dov Charney: you can call him all the names you want, but its a pure stroke of marketing genius to have young women sending in pictures of their taught asses in your brand clothing to put on your website without even having to pay them. Crowdsourcing FTW! Anyway, this whole incident has spawned a new butt trend…sending in photos of comedians’ faces covering your ass cheeks. Some of the best below (although we don’t see what we’d consider to be the most obvious choice: Beavis and Butthead!)




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