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The Death Of Awesome Pack-In Material

Posted by Nadia Oxford

When I was bite-sized, Nintendo games were a rare treat that came to me on just a few days out of the year. It was always an experience, though. From one bright cardboard box you'd recieve a game (of course), a full-colour instruction book that usually included an extensive encyclopedia of enemy characters and items, maps, artwork and, of course, an offer to subscribe to Nintendo Power.

In these modern times, we get skeletal black-and-white instruction pamphlets contracted out to some godforsaken company without a spell-checker. Instead, we learn about games' hazards and inhabitants through extensive in-game tutorials and the developers' websites. Soon, all that will be packed with game discs will be a voice chip that growls, "Go check GameFAQs and feck off fer Chrissake."

In a way, games offer us more frivolous materials than they ever have, but now it's through digital means instead of collectables. I'm not one to get pissy about the march of progress, but sometimes when I open up a new game and see the sparse innards, the '80s brat in me says, "Awwww..."

I always figured developers took to paring pack-in material because the switch to CDs presented a perfect opportunity to save money with packaging as well as in development. Once buyers have accepted shelling out for less product, it's rare for a company to go back to their old ways (my husband never stops moaning about the days when McDonalds' Happy Meals used to come in cardboard boxes and included cookies or an ice cream cone).

Looking at this "Green Gaming" entry on the Wal-Mart gaming blog(!) though, it occurs to me that developers now have the perfect excuse for cutting back on pack-in material. Before, they just got lazy and/or wanted to save money. Now they're out to save the environment like so many Captain Planets. Yes, that was their intention all along! Initiate circle-jerk while gamers smile and nod approvingly. Veering off for a second, I don't know how I feel about being preached at by Wal-Mart. I know a naughty company that needs to clean up its own image and start treating its employees like human beings before going off on environmental crusades.

Of course, less junk is always okay by me. But then again, I never threw out my instruction booklets; I have a stack of them dating back to the NES era. Most of them have been scribbled in or chewed on by the dogs that existed in our household through the ages, but they still endure.

I salute your heroic end for the greater good, Nintendo pack-in junk.

Related Links:

Shiny Entertainment Promo Video is Distilled '90s
Bringing Sexy Back: Retro Controllers of the Future
The Art of Metroid Prime Echoes and Corruption


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Comments

Roto13 said:

I have drawers full of empty Game Boy game boxes. I'm glad everyone has switched to plastic, giving me a practical reason to keep the cases, instead of just the crazy OCD I apparently suffer from.

September 3, 2008 4:12 PM

John Constantine said:

What's even worse is that when we do still get pack-ins, they suck and we have to pay $20 extra for them because it's a "limited edition".

September 3, 2008 4:39 PM

Eric said:

Having been intimately involved with the production & distribution of some custom pack-in materials (www.telltalegames.com/.../samandmax-s2-file) over the past few months I'm pretty conflicted about the stuff. On the one hand, it's friggin' awesome! But on the other hand, oh man is it an complicated & expensive pain in the *ASS* to coordinate & package and ship physical goods at a reasonable price when you're heavily geared towards digital distribution. In the end though I can't help but love the stuff. I mean... what's the fun in playing "A Mind Forever Voyaging" if you can't check out the goofy ads printed on your copy of the map of Rockvil or take some notes with your QUAD Insurance pen? Oh Infocom, you've spoiled us all!

September 3, 2008 7:15 PM

Bob Mackey said:

Pack-ins were what drove Victor Ireland to madness.

September 3, 2008 11:28 PM

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about the blogger

John Constantine, our superhero, was raised by birds and then attended Penn State University. He is currently working on a novel about a fictional city that exists only in his mind. John has an astonishingly extensive knowledge of Scientology. Ultimately he would like to learn how to effectively use his brain. He continues to keep Wu-Tang's secret to himself.

Derrick Sanskrit is a self-professed geek in a variety of fields including typography, graphic design, comic books, music and cartoons. As a professional hipster graphic designer, his recent clients have included Hooksexup, Pitchfork and MoCCA, among others.

Amber Ahlborn - artist, writer, gamer and DigiPen survivor, she maintains a day job as a graphic artist. By night Amber moonlights as a professional Metroid Fanatic and keeps a metal suit in the closet just in case. Has lived in the state of Washington and insists that it really doesn't rain as much as everyone says it does.

Nadia Oxford is a housekeeping robot who was refurbished into a warrior when the world's need for justice was great. Now that the galaxy is at peace (give or take a conflict here or there), she works as a freelance writer for various sites and magazines. Based in Toronto, Nadia's prized possession is a certificate from the Ministry of Health declaring her tick and rabies-free.

Bob Mackey is a grad student, writer, and cyborg, who uses the powerful girl-repelling nanomachines mad science grafted onto his body to allocate time towards interests of the nerd persuasion. He believes that complaining about things on the Internet is akin to the fine art of wine tasting, but with more spitting into buckets.

Joe Keiser has a programming degree from Johns Hopkins University, a tiny apartment in Brooklyn, and a fake toy guitar built in the hollowed-out shell of a real guitar. He writes about games and technology for a variety of outlets. One day he will stop doing this. The day after that, police will find his body under a collapsed pile of (formerly neatly alphabetized) collector's edition tchotchkes.

Cole Stryker is an American freelance writer living in York, England, where he resides with his archeologist wife. He writes for a travel company by day and argues about pop culture on the internet by night. Find him writing regularly here and here.

Peter Smith is like the lead character of Irwin Shaw's The 80-Yard Run, except less athletic. He considers himself very lucky to have this job. But it's a little premature to take "jack-off of all trades" off his resume. Besides writing, travelling, and painting houses, Pete plays guitar in a rock trio called The Aye-Ayes. He calls them a 'power pop' band, but they generally sound more like Motorhead on a drinking binge.


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