For a brief and beautiful 24 hours, a guy on a bike gave us a reason to keep living. It's since been revealed that the Bike Hero is a fake; he is not in fact a Guitar Hero/physical fitness guru who's come to Earth to show us all the way. Instead, he's a viral creation of an ad agency called Droga5.
But Gamecyte asks us: should that matter?
If a company produces a legitimately awesome piece of art in the vein of user generated content, does its less-than-humble origin detract from its value? Are any of you angry or disappointed that there isn’t really a part-time McDonalds employee and his friends behind the production — or perhaps that Droga5 tried to make you think that there were?
I am personally at peace with Droga5. I think a little piece of my heart knew the Bike Hero did not actually exist in this paranoid era. Really, if Old Man Macphearson saw a bunch of punk teenagers applying giant coloured tiddlywinks to the suburban sidewalk and street, what would stop him from calling the cops? And what would stop the police from busting up the project? Looking at it rationally (boo, hiss), turning a neighbourhood into a giant Guitar Hero song would be a dangerous endevour. Drivers and pedestrians would be distracted and confused and someone might end up as pate at the end of it all.
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