Since the rise of DVD, the entertainment media has made a fuss over the declining profitability of theatrical exhibition. According to any number of articles on the subject, the increased quality of home viewing has resulted fewer people leaving the house to spend their entertainment dollar. But whether or not this is actually the case, any student of film history can tell you that this is hardly the first time Hollywood has faced this kind of crisis. After all, with the advent of television in the 1950s, Hollywood found themselves having to get creative in order to make money with their movies. In order to compete with television, the studios decided to give viewers what they couldn’t get on their televisions, and the best way to do this was to make their movies big. A number of large-format processes resulted from the period- Cinerama, VistaVision, and the like. Fox’s new format was CinemaScope, and the first film released in this process was 1953’s The Robe.
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