Swedes: 'Feminists Have Better Sex'

Did you know Swedish feminists have their own political party? (In the United States, they just call 'em "Librals.") Also, that they have sex?

All kidding aside, the Feminist Initiative (FI) party announced a new line of merchandise, just in time for the holidays. Their goal, according to The Local, is to promote the FI's very existence over in Sweden, where they are understandably still working out how to land themselves political office.

“Feminists have better sex,” [say their] logo items, [including] dish towels to help ‘”wipe away those dusty old norms” and buttons that will help FI supporters boost their chances of “snagging someone like-minded to spend the night with”.

...FI is counting on the gear to raise awareness and money for the party ahead of Sweden’s 2010 parliamentary elections by tempting Swedish shoppers in need of last minute holiday gifts.

“They make great gifts that can help generate a discussion about gender roles and the connection between equality and better sex,” she told The Local.

Svärd explained that the claim is based on the results of an American research project which concluded that couples that divide responsibilities more equally are more satisfied with their sex lives.

“We want to let people know that gender equality and a better sex life are connected,” she said.

Somewhat related photo of Diablo Cody, a Feminist but probably not from Sweden, via.