Last year's Casino Royale was a mixed bag for us. Sure, it was great to see a little life breathed into the moribund, self-parodying Bond franchise. And yeah, the physical, self-inventing/self-hating spin on the role by Daniel Craig was pretty much flawless. But the best action sequences were in the first 15 minutes, and there was too much lovey-dovey stuff for our taste. And to be clear, what we mean by "too much lovey-dovey stuff" is that there were way too many chaste, longing kisses, and not enough getting it on. What is this, Brief Encounter? You got Mr. Hunk of Man Meat and Ms. You Know I'm The Only Thing You Remember About The Dreamers in the same movie and the closest thing we get to a shower scene is them, fully clothed and freaking out? We know, they had to give Bond a failed romance as a reason to be angry at women. Still.

So we are heartened to hear that the new Bond girl is a frightfully adorable young newcomer named Gemma Arterton who might be the perfect antithesis to Eva Green's rather cool portrayal of Vesper Lynd. According to Marie Claire UK, the 22-year-old graduate of RADA was picked out of a pool of 1,500 girls for the 22nd Bond installment because "[s]he has the modern look." Which we guess means she's a freaking cutie, since from the pictures we've seen, she's like a glossy, magical mix of Phoebe Cates and Lily Allen. But that don't mean she's gonna be another sickly sweet naif, a la Bibi Dahl, or anything. Just yesterday, The Guardian called her a "rising star" for a saucy stage turn in Love's Labours Lost and a much ballyhooed movie role as a prep school bad girl who gets involved in a drug heist while wearing a Sally Bowles haircut and a schoolgirl outfit. Fiesty and willing to indulge in fetish play? Vesper was classy and all, but seriously, we'd rather skip the relationship and get straight to the rebound sex, if you please.

And for that, Gemma Arterton is our Crush of the Week.