Anyone with an interest in horror movies probably knows something about "Hammer horror", the strain of movies put out by the English production house for some twenty years beginning in the 1950s, which produced its own versions of the classic Universal monster films and made cult stars of such actors as Peter Cushing and Christopher Lee. Hammer had its own wayward, dark cousin--the films made in the 1960s and 1970s by Amicus Studios, which might easily have been mistaken for Hammer product by twitchy-eyed buffs on a misspent matinee weekend, or later, by kids parked in front of the TV on a Saturday. As Will Hodgkinson recalls, Amicus was the result of a handshake deal between "a socially inept scriptwriter called Milton Subotsky and a fast-talking hustler called Max J Rosenberg". Subotsky was the hands-on, on-set presence during the company's salad days. Everyone who met him seems to remember him as a very sweet man and a bit of a social misfit and oddball--which kind of figures, very sweet men being in short supply in film production circles. Ironically, he is also remembered as a true horror buff, in contrast the the bosses at Hammer, who happened to find a commercial niche and beat it into an assembly line. "Had it dealt in garbage disposal," the director Freddie Francis once said, "it would have been just as successful." And Subotsky, Hodgkinson writes, was "driven by a deep-rooted hatred for Hammer. In 1956, Hammer had rejected a script he wrote called Frankenstein and the Monster, only to go on and have huge success with a similarly themed film called The Curse of Frankenstein. To Rosenberg, this proved there was money in British horror movies. To Subotsky, the gauntlet had been thrown down." It must have pleased him considerably to feel that he was eating into Hammer's market share, making films pitched to Hammer's audience that sometimes featured actors who were identified with Hammer, such as Cushing and Lee, while telling interviewers that his own stuff was better.
While Subotsky wrote scripts and hung out on sets overseeing the filming and driving the directors crazy, Rosenberg stayed in America, cutting distribution deals and shoveling money across the Atlantic. Not that he shoveled in great quantities; Amicus gave their movies a top-grade look while pinching pennies by hiring actors, ranging from horror stalwarts such as Cushing, Lee, and Vincent Price to the likes of Jack Palance, Burgess Meredith, Denholm Elliott, Terry-Thomas, and Joan Collins, by hiring them for only a few days at a time. Their first real production, the 1965 Dr. Terror's House of Horrors (directed by Francis and written by Subotsky), was an anthology film, with five short stories contained in a wraparound framework with Cushing telling the fortunes of a group of men in a train car.
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