Good news for upscale smokers of the world: smoking just became even cooler and more chic than we all already knew it was. Skirting around the advertising laws in the U.S. and Europe that keep these things from happening, Yves Saint Laurent is peddling its own line of cigarettes in Asia and Russia, going for about $44 for a 200-cigarette pack. Promotional materials tout the company's philosophy of giving their smokes a "classic sophisticated look […] Creating a sense of appeal to female vanity and thereby making the woman who chose to smoke Yves Saint Laurent cigarettes more attractive than one who smokes another brand or more attractive than a woman who did not smoke at all."
Sure, sure, health authorities all over the world are outraged over this, though the product has been around since 1989. Whatever. What's important is that we ladies now know that if we want to be hotter than our
competition peers, we need to either take up smoking or switch to YSL brand, stat. Finally, some concrete instructions!