Writer Leigh Alexander put together a great piece for Kotaku reminding us that many of the shelf-scanning customers at GameStop are not like you or I. The average gamer doesn't pay attention to reviews. They don't know a Miyamoto from an Igarashi. And they drink blood, but they're capable of walking in the daylight.
It's easy to assume that everyone within the walls of your local game retailer is a kindred spirit who will fire back with "It's-a-me!" as soon as you say, "Mario." Alexander's column reminded me that for every fruitful conversation about games I've had with an EB Games clerk, there have been ten instances of broken eye contact and embarrassed mumblings. "The World Ends With You? N-nah. Not into anime. I like Call of Duty."
Alexander talks about game reviewers' tendency to keep the different tiers of gamers distanced from one another. There's not an intentional push to scare newcomers away from game publications and websites, but Alexander likens the typical video game review to a music review in Pitchfork Magazine. Someone who says, "I dig music and I want to read about music" is going to be scared away by Pitchfork's jargon-heavy breakdown of the album of the moment. Similarly, game reviews tend to reference past titles, past developers and use words and terms that a newcomer (and there are more and more of these lately) isn't going to understand.
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