It has come to our attention--mainly because they sent us a press release about it--that Stride Gum, the ridiculously long-lasting gum, has jumped on board the anti-Uwe Boll bandwagon. To do its part, the company has pledged to dole out a million packs of gum if the petition urging Boll to shred his Directors' Guild card reaches the required one million signatures. (Meanwhile, deep in the bowels of the underground lair he sublets from the Monarch, Paul Clark shakes his black-gloved fist.) Who knew the CEO of Stride Gum was such a movie geek? Actually, it appears that this is the company's way of declaring its allegiance to the video-gamers it sees as an important part of its demographic. “Since gamers are one of our most supportive groups, we’ve been looking for ways to return the favor,” said Gary Osifchin, Stride North American Marketing Director. “And what better way is there to get gamers’ backs than by helping them rescue their cherished videogames from the clutches of Uwe Boll?” Osifchin added, "Look, it's nothing personal against the guy. Maybe his non videogame-based films are unbelievable!" (Uwe Boll has made non-videogame-based films? I guess it's possible--Wes Craven once made a music appreciation movie starring Maryl Streep, and then there's that Bill Murray remake of The Razor's Edge--but it still seems wrong.) If the petition racks up its millionth signature between May 7 and May 14, 5 P.M. EST, each signer will receive "a digital coupon for a pack of gum, downloadable on May 23, 2008," which is the day that Boll's Postal, featuring Verne Troyer in the challenging dual role of "Himself" and "Voice of Krotchy", is set to hit theaters. I don't know if there's anyone out there who regards the two most important things in life as chewing free gum and someday getting to see BloodRayne 3, but if there is, I'd imagine there's some internal conflict going on right now.
Before we get in trouble here, let us stress that our reporting this news does not in any way represent a paid or unpaid testimonial for Stride Gum. We ourselves have never tried Stride Gum, but not because we have any particular reason for avoiding it. We just haven't used chewing gum since we were eight years old and somebody told us you weren't supposed to swallow it. (But we used to get so hungry sometimes, waiting for Mama to come back from the bar where she'd go to visit Uncle Fred, and Uncle Jerry, and Uncle Marshall, and Uncle Zeke...) This guy we know who spends his days sitting in front of the entrance to the Columbus Circle subway station did once tell us that it's like chewing a dead rat soaked in battery acid, but he also has an ornate theory about how Princess Diana was killed because she knew about a sex tape featuring the Pope and Bela Lugosi, so any consumer advisories from him should probably be taken with a grain of salt. The important thing is that Uwe Boll is really bringing people together, in ways that bad directors never dreamed might be possible in Ed Wood's or Phil Tucker's day. Big blue marble!