Oreo sets Guinness record for Facebook "likes"

Oreo, which has sold over 491 billion cookies since its introduction in the early twentieth century, is keeping its name in the public consciousness by engaging in a clever social-media gambit: setting the Guinness world record for most Facebook "likes."

Since no current record existed for the unusual feat, Guinness World Records created an arbitrary benchmark of 45,000 "likes" within a twenty-four-hour period. Oreo began their record-setting attempt this morning by asking their 16.7 million-strong Facebook fan base to click on the little thumbs-up box. Oreo has tallied more than 66,000 "likes" as of this posting. According to Famecourt, Oreo is the third-most-engaged brand in social media, after Starbucks and Coca-Cola.

This is the second high-profile use of Guinness as a marketing ploy this month. Mitsubishi previously posted videos on YouTube showing their Outlander and Outlander Sport vehicles setting five new Guinness records in one twenty-four-hour period. Time will tell if anyone steps to the challenge of being more "likable" than Oreo's cream-filled goodness.