Heather Mills is too good too rich to endorse sex shops. She recently turned down £100,000 to become the face of Britain’s biggest chain of sex stores.

Private Shops hoped the 40-year-old former porn star would lead their advertising campaign.

The 100-outlet chain wanted her to model fantasy wear and promote a range of adult material.

But Mills — who won a £24.3million divorce pay-out from SIR PAUL MCCARTNEY — declined.

A Private Shops spokesman said: “Heather is beautiful, outspoken, has charisma and is a wonderful mother.

“She would have appealed to all our customers. Men would have loved her looks and figure while our female clientele could associate with her ambition and strength of character.”

A spokesman for Mucca said it was not the right “direction” for her career. 

Uh, yeah, ambition.

[The Sun: £100k sex store snub]

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