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Vanishing Act: The “Greenlight” Gang

Posted by Scott Von Doviak

For three seasons (two on HBO and a final one on Bravo), Project Greenlight attempted to capture the filmmaking drama found in documentaries like American Movie or Overnight. Since Greenlight was a reality show, a certain amount of the drama was contrived: the subjects were contest winners, and despite the stated intentions of producers Matt Damon and Ben Affleck, their projects were not necessarily selected on the basis of artistic merit.

For the inaugural season in 2002, apple-cheeked neophyte Pete Jones and his family-friendly script Stolen Summer were selected for production, with budget to be provided by Miramax (which also produced the series). Jones directed his own script (an arrangement that would not be repeated in subsequent seasons), and while the series documenting his efforts proved to be quite entertaining, the resulting film was neither a critical nor a commercial success. Still, even though he came off as somewhat oafish and full of himself on the show, the old adage that there’s no such thing as bad publicity held true. Jones made enough of a name for himself to take some meetings in L.A. and pitch a new comedy about a closeted gay man who decides to come out to his family, only to find they don’t believe him. No deal materialized, and eventually Jones and his brothers financed the movie, Outing Riley, themselves. Jones took on the title role and snagged Nathan Fillion and Curb Your Enthusiasm’s Jeff Garlin for the supporting cast. The film played some festivals in 2004 and was released on video last year.



Project Greenlight’s second season suffered from sequel-itis. Producer Chris Moore, breakout reality star of the first season, apparently read his reviews and played up his villainous persona to an embarrassing degree. The victims were screenwriter Erica Beeney and co-directors Kyle Rankin and Efram Potelle, the mismatched creative team behind The Battle of Shaker Heights. Rankin and Potelle have talent, as evidenced in their wacky short films like Pennyweight, but seemed ill-suited to bring Beeney’s coming-of-age story to life. Nonetheless, Shaker Heights has enjoyed a long afterlife on cable, probably because it stars current It Boy Shia LeBeouf. Beeney has no writing credits since, but Rankin has written and directed the horror-comedy Infestation (with Potelle producing, acting and supervising the special effects), due later this year from Mel Gibson’s Icon Productions.

After the second season, HBO cut ties with Greenlight, which relocated to Bravo. In a desperate attempt to keep the series going – and keep the money flowing from the Weinstein brothers – Moore, Damon and Affleck announced that the third Greenlight movie would be a commercial genre piece. This turned out to be good news for the winning screenwriters, Marcus Dunstan and Patrick Melton, whose horror screenplay Feast led to gigs writing later installments of the Saw series, as well as a remake of Hellraiser. In addition, the DVD release of Feast was successful enough to spawn two sequels, both penned by Dunstan and Melton and directed by John Gulager, Greenlight III’s designated goofus. In this respect, the show’s third season can be regarded as the most successful, but the producers’ hoped-for outcome never materialized, as future installments of the series got the red light. Still, we’ll always have Feast:


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Comments

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March 25, 2008 4:31 AM