"What is this," Woody Allen asks in Love and Death after receiving a couple of hard pats to the cheek, "Slap Boris Day?" Almost 35 years since writing that deathless scene, Allen may be feeling a little slap-happy himself. As we reported here a year ago, Allen is suing American Apparel for having used his likeness in its advertising without his permission. The case is only now coming to a boil, and in court papers filed yesterday, representatives for Allen complained that American Apparel has “adopted a ‘scorched earth’ approach”, threatening to drag his name through the mud, bringing up details of the disastrous, tabloid-friendly end of this relationship with Mia Farrow back in 1992. At worst, the company is clearly intent on doing its best to reward Allen for dragging them into court by making his left absolutely miserable. (Little do they know: he seems to kind of like it that way.) At, well, other worst, their official position appears to be that Allen is such an unredeemed slimeball that he has no rights at all, either as a human being or a marketable image. "“Certainly," says American Apparel lawyer Stuart Slotnick, "our belief is that after the various sex scandals that Woody Allen has been associated with, corporate America’s desire to have Woody Allen endorse their product is not what he may believe it is.”
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