Asylum is a small Hollywood production company with a niche. Its recent titles include The Da Vinci Treasure, Snakes on a Train, and Transmorphers. As Rolf Potts explains, that last one might be mistaken, ideally by someone on a late-night raid at Blockbusters, for Transformers, except that the Asylum product "has no recognizable actors, no merchandising tie-ins and a garbled sound mix. Also unlike Transformers, it has cheap special effects and a subplot involving lesbians." Potts calls films like these, which are designed to be viewed by people with another, better-known movie on their minds, as "mockbusters." David Michael Latt, the company's co-founder, calls them "tie-ins", though that term has traditionally been used by people who were actually working together on a mass-marketed product and not by people who were, in effect, letting the big studios unknowingly do their marketing for them. Latt explains that Anchor, which has been around since 1997, just kind of tripped into this; they had made their own cheapo adaptation of H. G. Wells's War of the Worlds, starring C. Thomas Howell, and they noticed that, when Steven Spielberg's own big-time movie of that same name and provenance hit DVD racks, it didn't hurt their sales. Soon, Asylum was making King of the Lost World, starring Bruce Boxleitner and Steve Railsback and featuring a DVD cover with a picture of a big-ass gorilla, which was timed to appear at the same time as Peter Jackson's King Kong. "I’m not trying to dupe anybody," Latt tells Potts. "I’m just trying to get my films watched." And the only way he can do that is by duping people. But at least he's keeping Steve Railsback off the streets. — Phil Nugent