American Apparel Crowdsources New Catalogue

Fresh off their "Best Butt" contest, American Apparel has teemed up with LookBook to find regular fashionistas on the street wearing AA-brand clothing. The result? Instead of the usual scantily-clad underwear ads that Dov Charney has made his name on, this catalogue shows you what real people wearing the hipster brand look like. It still comes off as fashion shoot-y, but it is a different direction for the clothing company. Some pics below.