Burger King is deliberately dropping wallets full of cash all over the country and, unlike the wicked New York City Police Department, they aren't arresting people who are kind enough to pick them up...
The blogosphere is abuzz today with stories of people in Arizona, Florida, and Illinois finding wallets on the floor of the local Burger King restaurants. The wallets were deliberately dropped or planted by hired help on a Burger King marketing campaign:
From November 12-14, the fast food chain will be leaving 5000 wallets around Chicago, specifically "in high-traffic areas and landmarks." Inside the wallets? "A BK Crown Card pre-loaded with $5 to $20 and cold, hard cash ranging from $1 to $100."
Yep, the wallets include notes telling the individuals who find them to go ahead and keep the wallets. Time Out Chicago reported on November 12th that Burger King planned to drop 5,000 of these wallets around urban hot spots in Chicago. According to reports from bloggers, the wallets contain actual cash, ranging from a $1 bill to a $100 bill, a gift card to Burger King, a “Drivers License” featuring The King, and a map of Chicago or Orlando area Burger King’s.
This is a brilliant marketing move, and the mainstream media is obviously lagging behind on discovering it - but creative and unique marketing ideas like this one don’t go unnoticed forever. I expect much more widespread attention for this promotion as the word-of-mouth affect begins to trickle up the mainstream media.
The economy is in such bad shape right now, with the highest new unemplyoment filings in years, that you half expect large crowds of people scouring their local BK's, not for the $1 menu, but like those weird beachcombers, hoping that someone hasn't scoured the place as thoroughly as they are about to...
Via the So Good Blog and NBC.
Related: