CBS, which syndicates The Oprah Winfrey Show, is desperately searching for a replacement if The Big O bails for her brand new Oprah Winfrey Network when her contract expires in 2011. John Nogawski, head of the CBS subsidiary that syndicates Oprah, wants to make it clear he doesn't want the most powerful woman in the universe to go:

We're not rushing her out the door, if anything we want to motivate her to want to stay.

Gee, ya think? Still, says Nogawski,

It's our obligation - if we are conducting our business properly - to identify people who identify with the viewer.

So get those applications ready, billionaires-in-waiting.