Cash in those chips, Lakshmi. But please don't say the money is for "A beautiful love song to food"...

Lovely Padma Lakshmi will be appearing in an ad for a 910-calorie monstrosity known as the Bacon Western Thickburger, as brought to you by Hardee's. And directed by Chris Applebaum, the same dude who brought you this Paris Hilton ad for Carl's Jr.

Guess his oeuvre is hot women with big burgers. And, you know, this is fine for Padma Lakshmi, we guess. She's the host of an excellent show, and if she wants to parlay that into some dirty green, more power to her. That is, until she describes an ad for a Bacon Western Thickburger thusly:

"I think it's a beautiful love song to food," Lakshmi says of her new ad. "I think eating in itself is the act of great sensuality, so all you have to do is point the camera in the right direction."