Bridesmaids takes top spot from Thor in midweek box office
By Danielle GibsonMay 19th, 2011, 11:20 amComments (4)
I'd like to look at this as a Geek vs. Jock story (yes, I'm aware that Thor is a comic book, so it's kind of geeky too, but... uh, look at that guy). Or even better, as Quality Movies vs. Bad Ones rather than as a Guy/Girl thing. But regardless, ladies won! Bridesmaids has beaten the mighty Thor at the midweek box office. True, it's not the weekend box office, where Thor dominated, but still — progress is progress, especially after the whole world predicted that a movie where funny women lead the show would bomb.
Bridesmaids' major selling point has not been the massive ad campaign or publicity blitz, but rather good old-fashioned word of mouth. The exact numbers are Bridesmaids taking in 3.4 million on Tuesday to Thor's 3.1 million. Not a huge difference, but enough for everyone in Hollywood to be impressed and shocked that gasp, people want to see good, funny, original movies.
So naturally there's already talk about a Bridesmaids sequel. That's what happens to humorous originals: they get beaten to death. Hangover II, anyone?
Comments ( 4 )
Comic book based movies are not "kind of geeky". They are utterly geeky and I am sick of them squeezing real movies off the screens. However movies based on Disneyland rides are all right by me.
You'd have to sedate me to see a chick flick (I'm female) but Bridesmaids was genuinely one of the best movies I've seen in a long time.
There's nothing wrong with a movie being based on a comic book. Like any other product movies are subject to the project triangle. And the studios are run by people who failed geometry.
My very first thought is "well, of course; there are more women than men with free time during the daytime on weekdays..." I wonder if that's true.
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