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If you were one of those people who was pleasantly surprised by the relative lack of racist/misogynistic/homophobic advertising during the Super Bowl this year, consider this: a Republican candidate for the Senate is attracting nationwide criticism for what detractors say is a "racially insensitive" campaign ad. The thirty-second ad for Michigan Republican Pete Hoekstra, which ran during the Super Bowl this year, features a young Asian woman speaking in broken English while biking through a field of rice paddies. (You probably shouldn't watch it in public, because it'll either give you a rage-induced stroke or prompt you to scream obscenities at your smart phone like a crazy person.)

Created by a California-based media strategy group, the ad is aimed at Democratic incumbent Debbie Stabenow, whom the Asian woman in the video refers to as "Debbie Spenditnow." "Thank you, Michigan Senator Debbie Spenditnow," the woman says to the camera. "Debbie spends so much American money. You borrow more and more from us. Your economy get very weak. Ours get very good. We take your jobs. Thank you, Debbie Spenditnow."

Following last night's grand premiere of the ad, political consultants, Asian-American groups, and viewers with at least one semi-functioning brain cell took to Twitter and Facebook to express their disgust. The Michigan chapter of the Asian and Pacific Islander American Vote group called the spot "very disturbing," and a coalition of black ministers in Detroit is calling for Hoekstra to apologize. 

For his part, Hoekstra maintains that the ad was a "home run," telling Detroit radio WJR-AM's Paul W. Smith this morning that it's not racially insensitive as much as it's "insensitive" to Stabenow's economic policies. "Clearly China is one of many countries benefiting from our irresponsible spending. To highlight that is absolutely appropriate," Hoekstra says. To which there's probably nothing else to do but smile pityingly, pat Hoekstra on his racially insensitive little head, and murmur, "Okay, sweetie. You keep telling yourself that." 

Tags GOP

Commentarium (6 Comments)

Feb 06 12 - 11:36am
ofABla shrank

What's more offensive is the ad is basically true, and the average consumer citizen doesn't give a crap so long as they can still buy all of their foreign-made poor-quality goods really really cheap at WalMart.

Feb 06 12 - 5:00pm
Stokely

Um, I think Republican supporters are the ones closing up American factories and sending jobs overseas. Although yes, part of the reason for that is our appetite for want cheap, Chinese-made goods. But the ad itself is just sophomoric and offensive.

Feb 06 12 - 6:39pm
sufire yea

This is not a Republican or Democrat thing. Our fine, hardworking, American-loving legislators on BOTH sides of the aisle are allowing this to happen, and at an ever-increasing rate.

Feb 06 12 - 12:31pm
a nony mouse

does the obviously american actress feel any guilt/remorse for taking this gig or does it all spend the same as long as it's green? wow.

Feb 07 12 - 12:48pm
SW

My thoughts exactly.

I primarily blame Hoekstra and whoever came up with this ad, but I don't know how she managed to do this without barfing in her mouth.

Feb 06 12 - 2:15pm
moi

what just happened?

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