What's going on, ads for Klondike? I feel like it was only yesterday when I'd see you during TGIF's scheduled commercial breaks, innocuously selling ice cream by asking silly questions. "Hey, Shakespeare," you'd holler. "Would you write a TV sitcom for a Klondike bar?" "Methinks not!" the indignant Bard would reply, just like you wanted him to.
But that was then. Apparently when no one was looking, Klondike decided to run with a weird anti-wife, anti-bromance strategy for its ads. Think dumb beer commercials, but with ice cream.
Or instead of thinking it, see it. The following video, which Feministing pans for its "healthy dose of blatant sexism," stars a man "actually listening to his wife" for five seconds, a feat for which he's rewarded ice cream.
And then there's this next one, featuring two men who somehow manage to hold hands for, yep, five seconds.
So in the Klondike universe, dudes never have actual conversations with their wives and abstain from outwardly expressing friendship with others, instead leading lonely lives in which they deny themselves any sort of human connection. Man, that's the kind of sad stuff that makes me want a bucket of ice crea — hey! Yous guys!
Comments ( 15 )
Have you actually tried listening to a woman for 5 seconds?
Yeah, but their words were too big so I just went back to fondling my balls and watching cartoons.
Perfect MC, perfect!
lol awesome
In this day and age, shouldn't they be called "Klonlesbian" bars?
Lol'd heartily.
Um, Klondike what's your problem? I'm doing anything for you anymore.
The first one seems more to be calling men simple beings with short attention spans. And the second one...straight guys just don't hold hands. I don't even know any straight women who hold hands. Friends don't hold hands, unless they're 4.
Thank you for the explanation, man. I thought I was just watching stupid-ass commercials trying to be edgy with hackneyed commonplace. Now I see they're actually social commentary.
Hey, at least it was better than their first version, which asked the woman to shut her pie-hole for five seconds.
....and then back-handed her.
And she still didn't get him a sandwich.
Isn't the first one sexist against men rather than women?
I think so...it's really stereotyping the dude. Like the Vick's "man-cold" ad (https://www.youtube.com/watch?v=oCxC5tu6CwQ). Most of these commercials reinforce both male and female stereotypes, though. A good example is the McDonald's ad featuring a couple eating breakfast. The husband says something like, "It's going to rain today, guess I can't paint the garage" and his smug wife retorts with "great, we can go shop for blinds." (Oh dip!) Anyway, so men are idiots always trying to shirk responsibility and women are naggy consumers who trick their husbands into domestic blah blah. It's sort of like watching Everybody Loves Raymond.
Are comercials not supposed to be funny. Why is everything have to be sexist or biggoted. I mean if dude would have said " Gina" because she natuarly looks like a gina " I wish you'd put your mouth to better use, by you know" cut to dude looking at his crotch. cut the wife looking shocked then finaly going down. then the women pop with klondike bars and banner saying congratulations, then I could see some outrage. but this was just dumb funny. As for the 2 dudes, it plays on the tough guy homophobia, and it's funny. It's not I fags nasty.
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