In 1980, the official Abercrombie obituary was stated in "The Official Preppy Handbook". This late 90s, Limited spin-off is a Bruce Weber photo-shoot gone years too long. This college theme erotica is the equivalent best-selling porn "Girls Gone Wild" for the gay men and fag hag straight women. The quarterly wouldn't sell if those exquistely starved, overly exercised models actually wore those dreadful clothes. The prevalent labeling outside of the care-label on their products reeks of what the public school educated think "preppy" is supposed to be. (Hint: Think chinos and madras.) With more male nudity than a frat hazing, Abercrombie has strayed far too from its L.L. Bean like roots. Those that know better realize that eroticism is so much better from the neck up.

This piece is why I love Hooksexup. For a couple of years my husband and I have been laughing about the sexual content of the Abercrombe and Fitch store fronts (we never saw the catalog) and wondering what's been happening to the store. It's just practically kiddie-porn (from a late-30's perspective, at least). And we could never quite link the naked kids to the concept of clothing sales. Obviously, we don't know dirt about advertising. Thanks for looking around and finding the sex and humor in so much around us. I love the way you put it into perspective.

amy1234r

Hot Pics ;-) (male reader)

having just spent a year in italy, where naked breasts and backsides are an extremely common sight both on prime time television and in advertisements (both on television and billboard style), perhaps i am not as sensitive to this particular argument as others. however, i think that anyone aware of our modern world will agree that sex sells; under that pretense, why should A&F be criticised for doing blatantly what others try to be sneaky about? at least they realize what they are doing, and are using it to their advantage. and in response to the proclamations of it being porn... well, what's wrong with porn??? granted, there is a time and a place (as well as an age) for everything, but sex and bodies are around us all day, everyday. why not be creative, have fun, and use them to our advantage? if we want to criticise A&F, let's criticise their choice to perpetuate the incredibly restricted and restrictive, pre-packaged ideas of beauty and sexiness: why are only skinny, muscular, young people considered beautiful and sexy? A&F could use their forum to expand their readers' minds a bit, if they wanted.

Disgusting - leading to the moral decay of America

Could you please tell me how I could obtain/purchase the Abercombie & Fitch 2002 catalog. Reply at
Thanks.

Tell those so called Guardians of Morality (followers of every radio/tv preacher) to MIND THEIR OWN DARN BUSINESS!
How can I get 2 catalogues instead of one?

Number of nieces who have worked at Abercrombie and Fitch: 2

Number of born-again Christians in family who may have read that anti-AF press release, or some news report thereof: 6 (including said AF-employed nieces)

Number of chuckles reading this article: 8

Number of out loud laughs: 2 (but I didn't have my coffee yet so your mileage may vary)

Number of pirate hats I own: 1

Number of half-naked blondes I've seen near palm trees: umpteen thousands (I live in Santa Monica, after all)

Number of times I have gotten lost in the woods: 2 (the first was with two other counselors and fifty little crying kids; the second was with a friend with lots of acid and no flashlight, and there was a mountain lion following us) (needless to say, I suggest a reprint of the 1909 piece in the next AF...can I get the publicity director's number from you?)

Number of boners achieved in glancing in the margins: 3 and a half

Sin-cerely,
Joe Jarrell

l am good 27m
my name

I love the cataloge, I buy the clothes just to support that sort of freedom.

Let's go for full frontal nudity, and watch sales go even higher!!!

Extremely funny and dead-on.

i like what i saw there is nothing wrong it what i saw i think it was done all in good taste.

My daughters as well as myself wear and enjoy the style of your clothing. We feel that your magazine is great and is no worse than some of the other catalogs out there such V.S and Fredricks of Hollywood. So you keep up the good work. A plus to all of this is my daughter is one of the models in this catalog and i feel it was done tastefully, she fels the same and was flattered to represent your company.

Year in which Hooksexup (a worthy publication) ripped off Harper's (an even worthier publication that once published on its cover a bare-breasted debutatnte) and its Index: 2003.

Man, you wrote a long post.