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Losers of The Day: Dunkin' Donuts

Posted by Brian Fairbanks

 

Scanner Emily alerted you to the Rachael Ray ad fiasco that came to light yesterday. But we can't let the story go that easily, since there is a political element to this and now, thanks to us, a boycott of Dunkin' Donuts in the works...

First, let's take a look at the photo evidence, if you can call it that: 


The above screenshot is from a Dunkin' Donuts ad that Rachael Ray appeared in recently, an image which did not go over well with Fox News, Michelle Malkin, and the rest of the right-wing do-gooder community. But what was it about this ad and this image that upset them so much?

Apparently, it's Rachael's poor fashion choice. Her black-and-white scarf, insignificant to the average eye, was spotted immediately by Fox News and others for what it really is: a terrorist beacon.

The scarf, or keffiyeh if you are a Republican crusader, "...has come to symbolize murderous Palestinian jihad. Popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos.

"The apparel has been mainstreamed by both ignorant and not-so-ignorant fashion designers, celebrities, and left-wing icons."

If that's the case, genius, and the keffiyeh is defined the way you see it (which, thankfully, it's not) then you must also include Lawrence of Arabia, the innocent citizens of Iraq, Trent Reznor, and those Saudi Arabians your President loves so much. That's right, George Bush coddles terrorists in the Middle East. We said it first. 

Dunkin', for their part, first disputed the offensiveness of the ad, saying, You people are goddamned idiots and should be run out of town like Joe Fucking McCarthy, eventually caved to The Stupids and issued the following press release:

"Absolutely no symbolism was intended. However, given the possibility of misperception, we are no longer using the commercial."

They were afraid of a boycott or something? Well, they're certainly getting one now... 

Via SFGate. 

Previously: Sloppy Seconds...


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Comments

grimnir said:

Rachael Ray is a left wing icon now?

Hot Wing icon, maybe.

May 29, 2008 10:40 AM

Emily Farris said:

I can't get over how Photoshopped that top image is.

May 29, 2008 11:23 AM

juancarlos said:

you mean those aren't Rachel Ray's boobs?! I wasted 2.5 ounces of lotion on THAT?!

May 29, 2008 2:16 PM

emoskonkey said:

The larger issue here is the co-opting of a political movement's symbolism for the sake of Western hipster fashion, as well as the epidemic of left-wingers who wear the shemaugh and support Palestinian politics without really understanding the issues.

May 29, 2008 4:39 PM

Ziggy said:

As you are hinting at, the interesting thing is that these idiots making a fuss about this ultimately leads to a strengthening of the symbolic value of the keffiyeh. Before this claptrap, 9.9 (or more) out of 10 Americans probably didn't know anything about keffiyehs. The people "co-opting" them in all likelihood didn't know anything about them. It's not like a swastika - it's a damn scarf. What is important is what the keffiyeh means to us, and until this brouhaha it meant nothing to the vast majority of Americans. Now it's a symbol of terrorism, at least to those dumb enough to buy into this jingoistic b.s. The REAL larger issue is the power of  like Malkin and others to manipulate people in the way they do. There's something really disturbing about the fact that they can point their fingers at somebody and accuse them of supporting our enemies. Or in this case, create meaning that simply wasn't there. Red (or in this case, Green) scare all over again anyone? Shame on Dunkin' Donuts for giving in to these bullies.

May 29, 2008 7:56 PM

About Brian Fairbanks

Brian Fairbanks, the Senior National Political Correspondent for Hooksexup, is a filmmaker living in the wilds of Brooklyn. He previously wrote for the Hartford Courant and Gawker/The Consumerist. He will be first against the wall, come the revolution.

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about the blogger

Emily Farris writes about culture and food for numerous publications and websites you've probably never heard of, including her own blog eefers. Her first cookbook will be published in fall 2008. Emily lives in Greenpoint, Brooklyn with her cat, but just one . . . so far.

Brian Fairbanks is a filmmaker living in the wilds of Brooklyn. He previously wrote for the Hartford Courant and Gawker. He won the Williamsburg Spelling Bee once. He loves cats, women with guns, and burning books.

Nicole Pasulka is a Brooklyn writer and editor who's always on the lookout for the dirty. Her other virtual home is at The Morning News, where things are squeaky clean most of the time.

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