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Someone Please Explain This Brum Thing To Us

Posted by Brian Fairbanks

A bra for your bum... ladies and gentlemen, but especially those who love a woman's butt, BlackBook introduces... the brum.

Traditionally considered an unattractive sign of sloppiness, plumber's butt is no longer a blue-collar syndrome, but naughty tease on par with the greatest sideboob. Anal cleavage has gained popularity this century with the rise of low-cut jeans (or should I say descent), the emergence of the whale tale, and most recently, posterior-revealing lingerie. Assless panties, if you will. Seven years ago, The Sun declared that "ass is the new tits," and this new breed of underwear finally proves them right. 

Well, BlackBook, forgive us for bragging, but we've known "asses" were taking over boobs when we heard "Baby Got Back" had gone to #1 back in '92 or whenever that was. We still thank you for alerting us to agentprovocateur.com where one can purchase the above-pictured Cendrillion Cheeky Brief. 

So gents, would you get turned on if your lady's pants shimmied down to reveal this? Ladies, how do you ass-sess this latest trend? Is it butt-ugly? (We'll stop, although we could've come up with some more.)

Via Blackbook. 


+ DIGG + DEL.ICIO.US + REDDIT

Comments

mhammondhambone said:

That is freakin' dumb.  I'm totally an ass man, but showing the buttcrack is *not* a turn-on.  (It's not a dealbreaker or anything, either, but it's certainly not something that should be encouraged or celebrated).  A girl with a great ass is going to have a great ass no matter what it's wrapped in, so she should just make sure that her panties aren't so ridiculous as to make her look like an idiot.

July 10, 2008 10:06 AM

jenny said:

Nope, ass was big IN THE US in 92, but in the UK, which is not the US, tits are still all the rage.  Which is why reside there most of the time.  Nobody looks at yer ass at all there - it's just the tetons that matter, though apparently that's shifting, according to these articles (though I doubt it will change that much).  Note that the Sun, the Guardian, and Agent Provocateur are all BRITISH companies, which are not American.  Remember?  A word outside of the US.  woooooooo, crazy!

Sorry to be bitter.  I'm usually very nice. I just slept badly.  haha

PS Here, watch this.  Titties are sort of an accessory in North America, but in the UK, they're everything.  

www.guba.com/.../3000106762

July 10, 2008 10:07 AM

matt said:

it's just another way for women to continue the trend of false advertising.  pushed up titties?  they're not that perky!  pushed up ass?  it's not that round....

July 10, 2008 10:37 AM

crzyquinn said:

Okay, I wouldn't wear this everyday (and the general population cheers) but it's pretty cute for special occassions like a lap dance or pole dance :)  I mean I've seen lots of other silly lingere (like bras/corsets that don't cover your nipples.. pointless, but still hot in the right setting).

July 10, 2008 11:15 AM

suzanne said:

it just looks ridiculous. i wouldn't wear that on my bum. a brum? a bra for your bum??? please. i agree with the first commentator; if you have a nice bum, you dont need something like that to show it off. that's what thongs and see-thru panties are for.

July 10, 2008 11:21 AM

Mandy said:

My boyfriend would love this. I agree with Crzyquinn. It's not for everyday, but merely an addition to the lingerie collection to spice things up.

July 10, 2008 12:49 PM

Wrongo said:

Lift and separate, though that is what my hands are for.  Is an underwire version available?  When does the wonderbrum come out to create more butt cleavage?  Thanks for the heads up about British knockers, guess I'll stay here for the ass.

July 10, 2008 1:17 PM

meganco said:

I would allow this on Kylie Minogue, and I guess it's okay for cross-dressing sissy boys, but otherwise I think it looks like some sort of complex brainwashing apparatus that takes the fun out of buggery by making it way too commercial.  Once you can give a girl punnily-titled, anally-themed lingerie for Valentine's Day, what is there left to ever feel really dirty about?  Is nothing sacred?

July 10, 2008 1:39 PM

soulicious said:

I think it looks hot, but uncomfortable.  Like most ridiculous lingerie, I guess.

July 11, 2008 12:10 AM

Domb Cuck said:

mhammondhambone, you're merely a cheek man. loser.

August 8, 2008 6:31 PM

About Brian Fairbanks

Brian Fairbanks, the Senior National Political Correspondent for Hooksexup, is a filmmaker living in the wilds of Brooklyn. He previously wrote for the Hartford Courant and Gawker/The Consumerist. He will be first against the wall, come the revolution.

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about the blogger

Emily Farris writes about culture and food for numerous publications and websites you've probably never heard of, including her own blog eefers. Her first cookbook will be published in fall 2008. Emily lives in Greenpoint, Brooklyn with her cat, but just one . . . so far.

Brian Fairbanks is a filmmaker living in the wilds of Brooklyn. He previously wrote for the Hartford Courant and Gawker. He won the Williamsburg Spelling Bee once. He loves cats, women with guns, and burning books.

Nicole Pasulka is a Brooklyn writer and editor who's always on the lookout for the dirty. Her other virtual home is at The Morning News, where things are squeaky clean most of the time.

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