It seems that the sound of a sports car's engine "arouses" 100% of women tested in a study gauging women's responses to the engines of a Maserati, a Lamborghini and a Ferrari, along with a Volkswagon Polo.
But before you head out and buy yourself a two-ton lady catcher, maybe we should all look a little deeper at the origins of this "study."
According to this article in the Telegraph:
Psychologist David Moxon, who conducted the study commissioned by motor insurer Hiscox, said: "We saw significant peaks, particularly in women.
"The roar of a luxury car engine does cause a primeval physiological response."
He added the sound of an average car engine actually led to a decreased level of testosterone.
So the study was commissioned by high end motor insurer Hiscox. Hmmm. What could high-end motor insurer Hiscox stands to gain from telling you that a Maserati will really start a lady's engine? People wanting to get laaaaaid and buying more sports cars because they think it'll get them laaaaaid wouldn't have any affect on Hiscox's business, would it?
Ah, just another adorable way sham science manipulates people into spending money out of feelings of inadequacy. Happy Wednesday.