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Tampon Ad Is Australia's Most-Complained About of 2008

Posted by Brian Fairbanks

Idiots everywhere raved about it: "I think the beaver ad is fantastic! i couldn't stop laughing when i saw the ad -good on you guys!!!!!" "This was cheeky and effective. Well done!" "Congratulations! What a fantastic advertising campaign!" Uh, yeah... because people write to companies they hardly know and applaud their advertising department, suuure.

So, it should come as no surprise that Kimberly-Clark testimonials on behalf of their "Beaver" ad campaign are obvious fakes... and certainly not after you see the ad, rated as the year's #1 Most Complained About Commercial, which came close to being yanked in Australia:

Wouldn't it be a wonderful world if people complained because this ad was mind-numbingly obvious and an insult to our intelligence, instead of for offending Puritans with strict mores?

Via YouTube.

Regarding The Facebook, It's Time for Plan B (Facebook the Sh*t Out of Facebook)

The Latest Kool Kid Kraze: Vodka Tampons

A Beaver Is A Woman's Best Friend (In Australia)

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Posted Jan 05 2009, 10:51 AM

Filed under: advertisements, 2008, youtube, commercials, censorship, australia, vagina, stupid, tampons, tampon commercial, tampon ad, campaign, censored, year in review, tampon

Comments

amber said:

I thought this ad was sweet!

January 5, 2009 11:59 AM

neuroticcharm said:

honestly, i thought this was a great ad. why do you seem to hate it?

January 5, 2009 12:38 PM

Emily Farris said:

I love it, too.

January 5, 2009 1:10 PM

mak23nyu said:

What was the issue with this ad? It's a little cheesy, but most advertisements are. At least it shows a kind, respectful relationship with your vagina, unlike most tampon ads which make it seem like it's nothing but a constant burden.

January 5, 2009 2:03 PM

danrimage said:

Since I see Scanner Emily's name on the 'pro-ad' list, maybe I don't need to ask this, but: wasn't this very same ad featured on a Hooksexup favorite clips of the month thread (or something similar) a while ago ?

I think the whole reason the ad works is that it IS a screamingly obvious gag. It's a jokey tampon commercial, not an Ingmar Bergman movie. You're lucky it's as subtle as it is.

People who complain about ads like this are twats. Yeah, I said it.

January 5, 2009 2:07 PM

About Brian Fairbanks

Brian Fairbanks, the Senior National Political Correspondent for Hooksexup, is a filmmaker living in Brooklyn or New Orleans, depending on the season. He is a heavily-armed advocate of gun control.

about the blogger

Emily Farris writes about culture and food for numerous publications and websites you've probably never heard of, including her own blog eefers. Her first cookbook, Casserole Crazy: Hot Stuff for Your Oven was published in 2008. Emily recently escaped New York and now lives in a ridiculously large apartment in Kansas City, MO with her cat, but just one... so far.

Brian Fairbanks is a filmmaker living in the wilds of Brooklyn. He previously wrote for the Hartford Courant and Gawker. He won the Williamsburg Spelling Bee once. He loves cats, women with guns, and burning books.

Colleen Kane has been an editor at BUST and Playgirl magazines and has written for the endangered species of dead-tree magazines like SPIN and Plenty, as well as Radar Online and other websites. She lives in exile in Baton Rouge with her fiance, two dogs, and her former cat. Read her personal blogs at ColleenKane.com.

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