Scanner

But maybe it'll work the 500th time they try it, Colleen! They have to try!

What do you mean "does it work"?  Maybe it does.  If more than 0 people have a little different perception about vegetarianism, or at least an idea that a healthier diet is a choice after seeing advertisements about said choice, maybe it does "work."  Maybe there are people out there that wake up one day and realize that their life of terrible eating habits has left them with obesity and diabetes problems.  Maybe they won't go full vegan, but maybe they'll feel that the possibility of less fried meat is in fact a mainstream, acceptable choice.

Christ, that's that fucking point of advertising.  Do bikini models sell beer?  Fuck yes they do.  Is it a totally transparent and shameless attempt to associate sex with a consumer product?  God yes.  Does it work.  Hell yes.  Do you write a letter to Budweiser to let them know that their sexy ads are a waste of time?

I say go PETA.  They got something they want to say and its generally a good message.  Why not?  Would you rather see another beer commercial ad?  Would you rather PETA make a commercial of screechy feminist stereotypes browbeating the audience about the horrors of factory farming?  Fuck, even that would be better than whatever other fucking commercial was going to run in that space.