This ad ran in the new Sports Illustrated Swimsuit Ish.
Do you get it? Those burgers are not just burgers! They are also supposed to be breasts!
Isn't this a great idea? After all, anyone looking at the swimsuit issue is already interested in breasts. If they can make customers associate burgers with breats, bingo!
Here are some similar tactics they might try.
* Another ad where the buns are "buns"!
* Paris Hilton suggestively eating a hamburger, only her boobs are also hamburgers
* French fry piles that are somehow also shaped like boobs
* Changing name of chain to Booby's
Related:
Today in Advertising Porn: Schweppes' "Burst"
Men's Magazines All About Getting You Laid (File Under: Date Rape)
Via Feministing