A hardline Hindu organization is launching a soda in India that they predict will sell like hotcakes, better than Coke or Pepsi. That's a tall enough order in itself, but it's even more laughable when you learn what bodily excretion the beverage contains.
Each bottle will contain 1-6 milliliters of cow urine.
The organization, The RSS, opposes Western colonization, and...well, this is how they fight it. Cow urine, they say, has healing medicinal properties, although they don't get too specific in this Reuters clip about exactly what those properties are. It does show exactly what a cow looks like urinating, and what Indian dudes look like drinking cow piss. (It looks like they're drinking lemonade.)
Related:
Today in WTF?: Checking for Two Penises