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New Bra Makes Your Boobs Look Bigger When You’re Turned On

Posted by Brian Fairbanks

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A new bra being sold overseas claims that, thanks to memory foam and natural sweat, it can boost your bosom when you're getting in the mood.

As if you needed another reason for men to stare at your breasts...

The bra, being sold this summer in the range of 25 English pounds, is the work of the Lisca lingerie company, out of Slovenia. (They're apparently the largest manufacturer in Eastern Europe and once used Donald Trump's latest wife as their spokesmodel-- if that helps you decide.)

The magic bra detects changes in body temperature brought on by sexual arousement and squeezes boobs together to create a bigger cleavage.

They are also able to automatically adapt to different temperatures to provide women with the perfect fit no matter how nippy it gets.

Special expanding foam in the cups will loosen or tighten to adapt to the size of the wearer’s breasts as they get hotter.

“It’s healthier than an ordinary bra because it will always provide the perfect fit,” said a company spokesman.

While we find it hard to believe women will see the need to accentuate their cleavage at specific intervals, the comfort factor has got to be pretty high with these things, no?

Via the Sun.


Related:

Ashley Olsen Takes Off Men's Clothes to Sell Them

Ginnifer Goodwin Talks Veganism, Wears Leather for "W"

Sloppy Seconds: No Bullet-Proof Bras For You

PA DA Threatening to Jail 11-Year-Olds For Sexting


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About Brian Fairbanks

Brian Fairbanks, the Senior National Political Correspondent for Hooksexup, is a filmmaker living in Brooklyn or New Orleans, depending on the season. He is a heavily-armed advocate of gun control.

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Emily Farris writes about culture and food for numerous publications and websites you've probably never heard of, including her own blog eefers. Her first cookbook, Casserole Crazy: Hot Stuff for Your Oven was published in 2008. Emily recently escaped New York and now lives in a ridiculously large apartment in Kansas City, MO with her cat, but just one... so far.

Brian Fairbanks is a filmmaker living in the wilds of Brooklyn. He previously wrote for the Hartford Courant and Gawker. He won the Williamsburg Spelling Bee once. He loves cats, women with guns, and burning books.

Colleen Kane has been an editor at BUST and Playgirl magazines and has written for the endangered species of dead-tree magazines like SPIN and Plenty, as well as Radar Online and other websites. She lives in exile in Baton Rouge with her fiance, two dogs, and her former cat. Read her personal blogs at ColleenKane.com.

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