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The Screengrab

Summer of '78: "Sgt. Pepper's Lonely Hearts Club Band"

Posted by Scott Von Doviak

Each Thursday this summer we’ll hop in the Screengrab time machine and jump back thirty years to see what was new and exciting at the neighborhood moviehouse this week in…The Summer of ’78! I’ve been on vacation, so this week we’re catching up on the past few Thursdays.

Sgt. Pepper’s Lonely Hearts Club Band

Release Date: July 24, 1978

Cast: Peter Frampton, The Bee Gees, George Burns, Donald Pleasance, Sandy Farina, Steve Martin, Aerosmith

The Buzz: The classic Beatles album comes to life on the big screen...without the Beatles. Or as its producers claimed before its release, “This generation’s Gone with the Wind.”

Keywords: Beatles, Based on Album, Cornet, Glass Coffin, Hot Air Balloon, Drugged Drink

The Plot: There’s a plot? Well, let’s see…crinkly narrator George Burns tells us of a magical town called Heartland, full of love and joy and the wonderful music of Sgt. Pepper’s Lonely Hearts Club Band. Sgt. Pepper left his musical instruments to the town of Heartland – instruments with the power to make dreams come true, Burns (as Heartland mayor Mr. Kite) tells us. Eventually Pepper’s grandson Billy Shears (Peter Frampton) and the Henderson brothers (The Bee Gees) form a new version of the band, which becomes quite popular. Hollywood music mogul B.D. Hoffler (Donald Pleasance) signs the band to his label, and they must leave Heartland – and Billy’s girlfriend Strawberry Fields (Sandy Farina) behind. While the boys are away being corrupted by the music biz, Heartland is taken over by Mean Mr. Mustard and his singing robots. They hate joy! They hate love! They love money! They steal the magical instruments and Heartland descends into decrepitude. Now superstars, Billy and the Hendersons are alerted to the disappearance of the instruments by Strawberry and set out to recover them. They also perform a benefit concert for the town, with guest appearances by Earth, Wind and Fire and Future Villain Band (played by Aerosmith). This is when things get really confusing, but somehow Strawberry is killed, Billy is depressed and tries to kill himself, but a weathervane turns into Billy Preston, who shoots lightning out of his hands to save Billy and also turn some other people into nuns. Or something like that.

The Test of Time: This movie fails just about any test you’d like to give it, but none more so than the test of time. I can see why it seemed like a good idea in ’78: the first wave of Beatle nostalgia was sweeping the land, with the Beatlemania revue lighting up Broadway (“Not the Beatles, but an incredibly simulation!”) Producer Robert Stigwood had successfully brought the rock musicals Jesus Christ Superstar and Tommy to the screen. Put two and two together and you get…an incoherent exercise in Ken Russell-lite psychedelia with a nearly unlistenable soundtrack, and one of the most notorious bombs of the ’70s. What’s really amazing to me is that I’d never seen it before now. Even at the heights of my own Beatle mania in the ’80s, I never sought it out; its reputation was always that terrible. And, I must say, well deserved. Produced more than a decade after the album that inspired it, the movie is actually much more dated than its source (which, lets be honest, is pretty dated itself). I don’t think anyone has ever accused Peter Frampton or The Bee Gees of being timeless artists, but even so, their disco fried versions of the Beatles classics are enough to make me doubt I ever liked the songs. They might as well be singing the lyrics phonetically for all the meaning and emotion they’re able to wring out of them, and the songs are all used in such numbingly obvious ways. (“Say, the sun is coming up in this scene. What would be a good number to sing here?”) And then there’s the “Golden Throats” parade of guest performers, including George Burns and his timeless rendition of “Fixing a Hole.” Seriously, did any of you buy this soundtrack album and listen to it on purpose? I mean, more than once? Steve Martin’s goony take on “Maxwell’s Silver Hammer” is often cited as one of the few highlights, but I think that’s overstating the case. Only Aerosmith’s “Come Together” works, and of course it was the only real hit. The movie ends with a group sing-along of the title track that's obviously intended as a tribute to the famous Sgt. Pepper album cover, but is more like dying and going to ’70s Celebrity Hell. Among the luminaries on hand are Carol Channing, Sha Na Na, Wolfman Jack, Leif Garrett, and Seals and Crofts. It’s certainly a thrill.

Quotable Quote: “She came in through the bathroom window.”

2008 Equivalent: The obvious choice would be Julie Taymor’s Beatles musical Across the Universe, but unfortunately that came out last year. So I’ll have to go with Mamma Mia!



Previously on Summer of '78: Revenge of the Pink Panther


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Comments

Barry Dirk Stigwood Nasty said:

I'd forgotten about the sun but I do remember them all walking down a long and winding road, singing something or other. This was released right about the time I had come to the conclusion that everyone was full of shit unless they weren't and that everything sucked unless it didn't. I believe this movie was the final piece in that particular puzzle for me.

August 5, 2008 1:47 PM

coffeefortwo said:

God help me, I don't know why I'm admitting to this, but I did own the soundtrack. All three vinyl albums of it. In my defense, I was eight and as much of a Beatles freak as an eight-year-old could be.

By the way, the Earth Wind and Fire version of "Got to Get You Into My Life" with its heavily lacquered coat of twinkly seventies soul was actually a more significant hit than "Come Together." It made it into the top ten while the Aerosmith single peaked in the twenties.

I'll now stop offering up the embarrassing depths of my knowledge about this disaster.

August 5, 2008 1:49 PM

mightyisis said:

Ditto the Earth, Wind & Fire comment above.  Their version of "Got to Get You Into My Life" is my favorite Beatles cover.

August 5, 2008 3:49 PM

Jenn said:

Interesting topic...I had forgotten about the EW&F version of that song.  Just last week I was saying to my husband, "Why do I have memories of "Got to Get You Into My Life" playing at our swim club when I was a kid?"  Then I googled it...it was the remake that was playing at the time.  It makes for a nice memory.

Oh...and I'll admit it, this movie doesn't bother me and as a Beatles fan (I named my sons after them!).  "Across the Universe" though really rubbed me the wrong way!

August 5, 2008 5:23 PM

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