This is not your grand dad's rye; this is Jim Beam's "sexy" new rye whiskey called (ri)1 (basically, rye whiskey marketed to non-whiskey drinkers). Whiskey drinkers are a discerning bunch and the (ri)1 is sure to spark some controversy in the community.
Jim Beam's press release describes it as "light" and "slightly spicy". That sounds more like Drambuie than rye.
The folks at NOTCOT say "The flavor is incredible. . . The spiciness really hits you upside the head (I decided i’d try it neat first and not read the tasting notes until after, so I didn’t see it coming). . . It was refreshing and fascinating with a cube of ice, really opening up the flavors - you have to try it!"
However, Robert Heugel at Drink Dogma had less than favorable things to say. . .
"There’s nothing overly offensive about the rye; it just happens to not be as bold as some of the ryes I’ve tasted. It is fairly smooth for being 92 proof, but I’ve never valued smoothness as a characteristic in rye. Rye isn’t supposed to emphasize drinkability; it’s a bold spirit that should demonstrate spicier characteristics with an evolving, extensive finish. The Jim Beam (ri) is a spirit perfectly aligned with its marketing campaign focused on fads, not flavors. Admittedly, I haven’t tried the new rye in any cocktails yet, but, I’m predicting it will make a less than desirable Manhattan."
Being a whiskey fan myself, this doesn't seem like something I'd be into. At $50 a bottle, I'd much rather stick with what I know, but next time I'm at a bar I'll give it a shot (pun totally intended).
Please share your experiences if you've already tried this!
[$50, Jim Beam]
[Via NOTCOT]
Related: Happy Hour: American Honey, Happy Hour: Mint Julep Recipe