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The Modern Materialist

I've Never Wanted a Watch More Than I Do Now

Posted by Shaun Seneviratne

 

Ho-ly shiz. These watches may be the most beautiful I have ever seen in.

Launched just last year, TSOVET--Time Instruments integrate "the styling of engineered industrial tools, motor gauges, and avionics instruments." According to Gilt Groupe's blog, David Bonaventura,TSOVET's owner/designer sees his watches as "a collection of cool LP records in their original sleeves in a world of formless MP3 files."

Enough talk. Click below to see all their sexy, sexy models:


SVT-CS79. I want this one. Bad. (UPDATE: I just bought this.)

[$395 - $425, TSOVET]

SVT-LX73. But this one is really nice too.

[$395 - $425, TSOVET]

SVT-CV74. Most of the models are available in similar colorways.

[$425 - $475, TSOVET]

SVT-AT76. Brushed black = subtle cool.

[$495 - $550, TSOVET]

SVT-AT76 Limited Edition. Only 25 pieces made and individually numbered.

[$940, TSOVET]

These watches are a little pricey, but if you are on Gilt Groupe, an invite-only fashion sample sale site, they will surely be severely discounted when they go on sale at noon today. If you want an invite to Gilt Groupe, just leave a comment with your e-mail address!

[TSOVET]

Related: Watch Crazy, Nixon Makes Watches From the Future Circa 1982, Round Up: The Cool Black Watch, Nixon "Hippie" Watches That a Hippie Could Never Afford


+ DIGG + DEL.ICIO.US + REDDIT

Comments

Phillip Anderson said:

LOVE these watches.  Can you send me an invite?  [email protected]

April 8, 2009 1:38 PM

Cooter Adkins said:

Ooooooooooh. . . if an invite could still be forthcoming (and would be useful in getting one of these watches), I'd love to have one:  [email protected]

Thanks in advance (and no hard feelings if you miss this -- seeing as I'm behind on trolling the blog).

April 10, 2009 5:30 PM

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Alex Zalben is a writer living in New York City. He's written for McSweeney's, Modern Humorist and PulpSecret.com. As one-fifth of the sketch comedy group Elephant Larry, he has been written up in the New York Times, Chicago Tribune, and pretty much every other major publication. Their blog was named one of PC Magazine's Top Blogs for 2007, and they recently won an ECNY Award for their viral short, "Minesweeper: The Movie." Alex did not know love until he bought his first Mac.

Steph Auteri is a freelance writer and proofreader who has been published in Publishers Weekly, New York Press, Playgirl, and other bastions of fine writing. She maintains a professional site https://www.stephiswrite.com, and also blogs about freelancing over at Freelancedom. You can keep up on her day-to-day by visiting her Twitter page.

Diana Vilibert is a freelance writer, among other things. Born in Lithuania, she now lives in New Jersey, where she doesn't have to walk to work ten miles in the snow, barefoot, uphill both ways. Diana cannot afford most of the products she writes about because she buys too many pairs of heels to make up for her shoeless childhood. She's written for MarieClaire.com, Janemag.com, and CosmoGIRL!.

Shaun Seneviratne is a dude just like anyone else. Just your average guy that raps Bone Thugs-n-Harmony to strangers on the subway at 4 a.m., doesn't chew his food because he believes it's a waste of time, and sleeps next to a scale replica of the Ghostbusters headquarters. He can rest easy knowing Egon, Peter, Ray, and Winston have his back. He currently lives in northern New Jersey, plays bass in Rapid Cities, and recently started a tumblr.

Laureen Mahler is a writer and editor who lives in California, where the sun never sets and everyone rollerskates to work. She coedits Beeswax Magazine and spends the remainder of her time as a freelance writer and letterpresser. She truly believes that someday she will master the ultimate multitask of blogging while letterpressing, though that might mean that she'll need a second pair of arms.

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