You and I might look at the old ads collected in "You Mean a Woman Can Open It...? The Woman's Place in the Classic Age of Advertising" and find them adorably quaint, which is not to say "archaically, fantastically sexist."
But not everyone in the world is a smelly hippie like you or me. From a recent feature excerpting bits of the book on the Daily Mail:
All seems perfectly reasonable to me, if it perchance offends the PC brigade they can always get stuffed.
- Peter, London
I wonder if Peter's last name is "Johnson." 'Cause it seems like a double-phallic name would be the only possible way he could be more of a dick.