The Oregonian, rapidly becoming the preeminent source of nudity news in the Pacific Northwest, alerted us to a new Nike campaign that involves butt-naked runners.
Butt naked, of course, except for their Nike Free running shoes, which are, of course, very far from "free..."
Apparently, everyone is on nikerunning.com watching the video, so we don't have it for you, but it goes something like this: a bunch of people run around naked (except for the stupid product they're supposed to be promoting, of course) at Bear Butte Training Camp. Now, where's my drum hit?
Some are very fit extras; the rest, Nike-sponsored athletes who train in Oregon. [Ed. note: Although the ad was filmed in California, where runners say the heat made stripping off their workout clothes no big deal at all.]
Holding a strategically placed guitar, U.S. 5,000-meter champion Lauren Fleshman discusses the Bear lifestyle. Nick Symmonds, a national 800-meter champion, bends to lace his shoes and gushes, "If you want to be a super-natural runner, you've got to train like one."
So, in other words, Nike is encouraging people to streak in order to become sort of demon dasher, a "super-natural runner?" Well, that we would love to hear about from the Oregonian.
Nike
The Oregonian
And here's a video from The Remore Island of a pole vaulter who lost his Nike sponsorship and took to the streets naked... with only his pole.
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