Arcade Fire, Google, your childhood home in new music video

Google's official blog asks, "What would a music experience designed specifically for the modern web look like?" The answer, apparently, is "your childhood home." Yes, in one of those creepier-the-more-you-think-about-it moves, Arcade Fire and Google have collaborated on a new music video, which shows off HTML5, Chrome, and the streets you lived on as a child.

When you go to the site, you will be asked to submit the address of where you grew up, which will be used to "craft an experience that is not only personalized, but also deeply personal for each viewer." That line, if I'm not mistaken, is the exact one used by the evil hackers in The Net to trick Sanda Bullock into a life of cyberterror, identity theft, prop laptops.