Fans of Mike Judge's Idiocracy will recall "Brawndo", the thirst-mutilating energy drink that had replaced water in the dystopian future where the world was run by morons. Well, Film Threat is reporting that, in one of the stranger marketing moves of all time, Brawndo is actually going to be produced (which should make the editors at Maxim pretty happy, as they recently named it one of the top fictional products they wished really existed) and sold for public consumption. We're not sure if Mike had anything to do with this, or if it's just the result of an irony-deficient studio promotions department, but we would like to point out that it is being manufactured by a company whose other major sports drink product is called "Cocaine". We trust no further comment is necessary.