There Will Be Blood
Given how exacting his direction has become, one could forgive Paul Thomas Anderson for handing responsibilities for cutting his trailers off to someone else. But ever since Magnolia Anderson has opted to assemble his own trailers, and I'm grateful that he has. Magnolia's initial teaser was a marvel of summing up the film perfectly while saying nothing, and Punch Drunk Love's trailer perfectly captured the screw-loose sense of un-pretty comedy at play in the film. Every trailer for There Will Be Blood has been a must-see, but the final version is the true classic of the bunch, emphasizing the film's macabre style and violent emotions. In addition, Anderson wisely recognizes his trump card, the great Daniel Day-Lewis, and he plays him early and often. 2007 has had its share of memorable trailers, but none will quickens the pulse like this one.