This is it, ‘Grabbers. According to the Hollywood Reporter, Sony’s Blu-ray high definition format is on the top rope and preparing to deliver a life ending body slam to Toshiba’s HD-DVD. After Warner Bros’ announcement back in January that they would be going Blu-ray exclusive at the start of the 2008 fiscal year, numerous retailers have been dropping their HD-DVD support. There are also telltale sales numbers to look at, with 81% of all high definition home movie sales going to Blu-ray the week ending February 10th. The veep of marketing over at Toshiba America, Jodi Sally, says they’re sticking to their guns but her comments show that Toshiba might be ready to abandon ship: "Given the market developments in the past month, Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."
Translation? If this keeps up, we’ll start making Blu-ray players. While the Screengrab usually likes to throw a Michael Bay joke at the end of these format war pieces, we’re going to abstain. This picture does it for us.
