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The Screengrab

Face/Off: Judd Apatow and "Pineapple Express"

Posted by Phil Nugent

["Face/Off" is an irregularly scheduled recurring segment in which two Screengrab regulars have an exchange of views on some recent fixture of the movie scene. In the exclusive behind-the-scenes photo below, taken at a typical Screengrab "pitch" session, Andrew Osborne [l.] and Phil Nugent [r.] persuade their delighted editor to allow them to revive this much-loved feature.]

PHIL NUGENT: Andrew, I might as well come right out with it. I grew up as one of the most socially maladjusted members of our society: the comedy geek. So I feel a certain kinship with Judd Apatow. In some ways that do not include material success and worldly achievement, we're even kind of alike. We share the same birthday and have both had dirty thoughts about Leslie Mann. He actually got to marry her, so he may have gotten to act on some of his by now. And as a fan, I go back quite a ways with him. And I'm not talking about no Freaks and Geeks, neither! I'm talking The Ben Stiller Show, baby! It was on that series and the longer-lived The Larry Sanders Show, both of which appeared at a time when I was about to be greeted at my door by a mob wielding flaming torches who had dropped by to suggest that my presence might no longer be welcome at grad school and so was sorely in need of a few chuckles, that Apatow developed his chops as a producer and screenwriter and started making the lasting connections that continue to appear in his work. And last year, when Knocked Up made him an official Hollywood player and Superbad made him a name brand, I was happy for him. After all, for a long time, this was a guy who was best known for creating TV shows (also including Undeclared) that inspired devoted cult followings but couldn't stay on the air for more than a year, or (as with the case of Sick in the Head and the other Apatow pilots that became staples of the "Brilliant but Cancelled" phenomenon) couldn't get on the air at all. Although the Internet has given us a great many wonderful things, I still think that the single best use of it that anyone has ever made came when it was used to publicly disseminate the notorious e-mail exchange between Apatow and Mark Brazill, the small crawling thing best known as creator of That '70s Show, and who thought that, by including a mash-up parody of The Monkees with a stereotypical '90s grunge band on an episode of The Ben Stiller Show, Apatow had ripped off his hackish notion of doing a similar show as a "real" sitcom. It's still a hilarious exchange between a clueless dolt with too much money and a genuine and humane wit (who, okay, probably also already had too much money). But I remember when part of the context of the whole thing was a world in which the dolt was seen as more successful. Not anymore.

Apatow has out his name on a lot of stuff since then, and some of it has been, well, a lot less successful than his best stuff. Pineapple Express was preceded into theaters by Step Brothers, which mostly serves as an announcement that it's time for John C. Reilly to, (A.) put some clothes on, (B.) get back to straight acting roles for a while, and (C.) put some clothes on! Last fall, Reilly was unable to hold together Walk Hard, which tried its damndest to sustain the parodic-skit nature of The Ben Stiller Show for the length of a feature film. One of the most discouraging things about Pineapple Express is that it reminded me of that e-mail exchange, but this time, it's Apatow playing the Mark Brazill role. The idea--and it's what we used to call real "high concept" back before someone decided that it would be the honorable thing to bury that phrase with Don Simpson--is a conventional action comedy with conventional L.A. locations and conventional gunplay and chases and explosive fireballs and shit, but with these stoned doofuses at the center. The movie works best when it suggests pure parody: when Seth Rogan and James Franco stay up late babbling about the plan they're going to implement the next morning, and wind up oversleeping by ten hours, and when they then walk off to begin the busy work of saving their asses, only to get distracted by playing leapfrog and trying to get a caterpillar high. (This lyrical interlude may be the only part of the movie that's as fully charming as the movie's trailer, which made phenomenal use of M.I.A.'s "Paper Planes", and which was edited in a way that suggested more visual freshness than you get from the film itself. I am of course familiar with the standard criticisms that have been made of Apatow and the work he's been sponsoring as a producer: that he's running a boys' club, that it's politically tone dead and too insular by half, that John C. Reilly really fucking needs to put some clothes on!! But this is the first thing of his that I've seen that strikes me as struggling to meet the conventional halfway, to just take some of his and his performers' quirkier interests and skills--which here basically just comes down to stoner antics--and trying to shoehorn them into a tired action-comedy formula that neither he nor the hired-gun director, David Gordon Green, could care less about even executing with any degree of skill. Yet you, my man, have gone on record as liking this thing! In the name of Cheech and Chong--have you heard they're threatening a comeback movie, which may be something else I'll decide to blame on Judd when I catch my breath--why, sir, why!?

ANDREW OSBORNE: Since you started your critique with praise, I’ll start my defense of the Apatowniverse with my own critiques. For one thing, I thought Superbad was funny but wildly overpraised, and actually (more than Pineapple Express) a prime example of the strained, one-joke dangers of a too-limited thematic range. Jonah Hill’s Seth, Michael Cera’s Evan and, of course, Christopher Mintz-Plasse’s McLovin were all funny and charming, but sophomoric boys club humor without a corrective balance of mature XY and XX perspective eventually just feels like hanging out with sophomore boys (which got old pretty quick even when I was fifteen). A related criticism and possible symptom of Apatow’s more facile bent is his tendency to work with the same dudes over and over again while leaving his female actors (with the notable, understandable exception of Ms. Mann) out of the loop. Busy Phillips was just as funny and awesome as James Franco, Seth Rogen and Jason Segel on Freaks and Geeks, but she’s doing TV guest spots ever since while her former male co-stars are headlining one Apatow project after another. Ditto Sarah Hagan, Linda Cardellini (who’s got a steady gig on ER, but still...) not to mention poor Carla Gallo from Undeclared, who at least got cameos in later Apatow projects, although one of them (“Toe-Sucking Girl” in The 40-Year-Old Virgin) I don’t remember and the other (“Period Blood Girl” in Superbad) actually made me feel embarrassed for her. (And, really, would it have killed them to find a place for Knocked Up’s hilarious Charlyne Yi in Pineapple Express?)

I mean, there may be any number of perfectly good reasons why Apatow’s boys keep showing up in movie after movie while the girls fall by the wayside, but it does raise certain troubling questions (except maybe in the case of Katherine Heigl, who got a nice career boost with Knocked Up, only to later denounce the whole notion of a hot chick hooking up with an ugly guy as sexist before reaffirming her feminist street cred by starring opposite dreamy James Marsden in 27 Dresses as a strong, independent woman whose life revolves around fantasies of Prince Charming whisking her off to a perfect wedding).

Yet here’s why I defend the Apatowniverse in general: for one thing, it’s rare for anyone to be associated with even a single outstanding TV show or movie, let alone two of the greatest TV shows in the history of the medium (Larry Sanders, Freaks & Geeks) and a slew of smart, funny, eminently quotable and wildly popular comedies like The 40 Year Old Virgin that aren’t just funny but also have a distinctive personality and philosophy (as opposed to high-concept, anything-for-a-laugh joke factories like the Scary Movie franchise).

Even relative misfires like Walk Hard are fairly innocuous, with occasional classic moments (like Jack Black, Justin Long, Paul Rudd and Jason Schwartzman riffing as the Beatles, a scene I could have watched for hours). But it’s the egalitarian humanity of the Apatow brand I find most appealing (and most troubling when it’s missing): in his best work, there are no real villains or laughingstocks: everyone’s an asshole, everyone is foolish, everyone gets a moment of glory. The laughter is with, not at. Mintz-Plasse may be a pencil-neck geek, but he is McLovin, dammit. Mann may come across as shrewish in Knocked Up, but she’s also righteously, hilarious indignant and vulnerable by turns.

There’s much less empathetic character development in Pineapple Express, of course: Craig Robinson’s walk-on performance as a bouncer in Knocked Up was considerably more nuanced than his larger role as a drug dealer in Express, Gary Cole and Rosie Perez (both generally excellent) are essentially wasted as cardboard cartoon characters and the less said about the film’s regressive sub-Long Duk Dong Asian stereotypes the better.

But Apatow’s other strengths are on full display (and by Apatow, of course, I mean his influence on collaborators like director David Gordon Green and writer/star Rogen). Most importantly, the movie had me laughing the whole time, with nary a squirm of boredom or impatience. The action scenes may have been artless when compared to real action movies...but, first of all, Express is a parody and, to be honest, with all the CGI excesses of most 21st century action movies, it’s nice to reconnect with the simple old school pleasures of, say, a simple, straightforward car chase (especially one with distinctive but suspenseful just-this-side of realistic elements like James Franco’s panicky attempt to navigate a speeding vehicle with one foot stuck through a windshield he inadvisably attempted to kick out).

Another Apatow trademark is a certain respect for his audience: unlike any number of movies that cynically recycle tired clichés, situations and phrases (“You the man, dog!”) as if we’re too dumb or lazy to notice, Pineapple Express makes a concerted effort to be as entertaining as possible, surprising us and/or tweaking expectations whenever it can. Rogen’s character doesn’t just survive a near-miss gunshot: there’s also the ickily amusing aftermath. Conversations veer off in loopy, unpredictable directions. And did I also mention it’s just plain funny?

Sure, That ‘70s Show had funny moments despite its flaws, too, and Judd Apatow may be something of an asshole (like many if not all rich, successful people)...and indeed, I’m even willing to believe the humor and humanity of his projects may drop and his asshole quotient may rise the longer he swims with the sharks of Hollwood...but I think it’s still way too early to equate him with a genuine douch-nozzle like Mark Brazill (or at least Brazill’s evil e-mail alter ego)...so let the Apatow backlash backlash begin!

PHIL NUGENT: Your point about the way that Apatow has failed to demonstrate the same stubborn devotion to such female talent as Linda Cardellini and Carla Gallo that he's shown, say, Seth Rogen and James Franco, is well taken, so much so that I regret that I, in my role as the guy trying to start some shit here, didn't mention it myself. When it comes to some comedy writers, I don't feel like complaining about a boy's-club atmosphere because I sort of dread the results if they were to try to write about women, just because they felt they should. (I might think more highly of them as artists and as human beings if natural curiosity compelled them to experiment in that direction, but politically mandated inclusiveness is no friend of comedy.) In Apatow's case, though, there's plenty of evidence that there's a much broader side of himself that he hasn't been exploring. It happens to be the same side that didn't pay the bills for many years. There are many ways to fail in show business; with Freaks and Geeks, Apatow failed the My So-Called Life way, with Internet petitions and reruns on basic cable and reviewers decrying the stupidity of an industry that would just throw away this gem. That's got to be one of the nicer ways to go down, but at the end of the day, you're still someone who couldn't provide job security for all the people who'd turned down other offers to work with you. (Of course, many of the people who are now rich celebrities thanks to their association with Apatow will be quick to tell you that before they met him they couldn't get arrested, but still.)

Looking at the flurry of activity that Apatow has initiated in the last couple of years--including getting projects green-lighted that were based on scripts that had been waiting in the back drawer for some time--I get the impression that he's been trying to create work for his "family", paying them back for sticking with him through the rough times. (Superbad was written so long ago that Seth Rogan had orginally conceived the Jonah Hill role for himself.) In the process, he may be spreading himself, and not just himself, a little thin. You mention Craig Robinson, who in his scene with Leslie Mann outside the club in Knocked Up was able to create a surprisingly full character in one cussword-filled monologue. I expect that he was much happier when he got the script for Pineapple Express and saw that he had a lot more screen time in it, but it comes to so much less. Apatow still has moments of startling inspiration in deciding how best to use these performers; he reportedly made the call that Franco should play the role in Pineapple Express that Rogen had, again, written with himself in mind, and the result is easily the best work that Franco has done in movies, probably the best he's been since, yeah, Freaks and Geeks. And the movie makes terrific use of my man Danny McBride, who in less than three months--the period of time bracketed by the release of The Foot Fist Way and Tropic Thunder--has emerged as the new bad-hair king of Hollywood. (I have a hunch that if Ben Stiller had invited Apatow to the read-through of the Tropic Thunder screenplay, McBride would have walked out of the room with Jack Black's part.) But in his recent productions, there only seems to be two kinds of casting--the outrageously inspired and the by-the-book routine. The cast of Pineapple Express consists of a few people who are squarely in the zone and several talented performers who look as if they're in denial about this being the final draft of the script.

Almost everybody I know loved Knocked Up while confessing to having had "a problem" with it. My own biggest problem with it was a little different from the usual ones I've heard expressed, such as that it gave short shrift to abortion as an option, or that it was implausible that a woman who looked like Katherine Heigl could ever get drunk enough to fuck Seth Rogen. My problem was that, while I had no objection to Rogen's character growing up enough to take on his share of responsibility for raising the child, I didn't think they should have gotten married. I couldn't imagine that union turning out in any way that wouldn't be hellish. Not because Rogen wasn't conventionally attractive enough for Heigl, but because Heigl, unlike everyone else in Rogen's circle, and indeed unlike just about everyone else in the whole movie, her own sister and brother-in-law included, didn't seem to have a funny bone in her body. It says a lot about the cult of standardized beauty that a lot of people felt comfortable saying out loud that Rogen wasn't good-looking enough for her but that I heard very few people ask what the hell he was going to do to keep from dying of boredom after they'd been trapped together for awhile. The fact is, movie audiences have traditionally accepted romantic partners in comedies who looked physically mismatched, such as Woody Allen and Diane Keaton, if both of them were funny; that's the real soul partnership. Heigl herself must have belatedly realized this, since her offscreen complaining about the movie has largely come down to the fact that she didn't get any laughs in it, but based on how eagerly Apatow has jumped to the task to serve funny women when he had them to work with, I have to believe that he sized her up as nice, pretty packaging and choose not to tax her. (You want to see what it looks like when a gorgeous-looking performer who's also gifted and funny is wasted by filmmakers who just want to exploit those physical assets, look at James Franco in thr Spider-man movies.) Since Apatow isn't one of those jackasses (like Al Franken) who's on record as believing that women just aren't funny--he probably gets a reminder of just how funny they can be every time he pisses off his wife--the casting of the dull but handsomely assembled TV soap star as the "normal" one in Knocked Up must be his commercial side talking; it's the part of him that probably thinks that the mass audience won't accept a romantic comedy in which the woman can hold up her end in the quirky wise-cracking department. In Pineapple Express, the commercial side of him is the part that thinks that more people will turn out to watch two comedians doing a stoner routine if somebody is firing machine guns at them, and I think that this time, the commercial side clearly outbalances the quirky, personal side. Which is an ominous development, in my view. Because if Apatow doesn't get back in touch with the side of him that once cared less about audience share and more about making the best use possible of his talents, he's never going to get around to making the movie I really want to see from him: a romantic comedy in which the woman is every bit as funny, maybe as indifferent to conventional definitions of success, and maybe even as much a challenge to conventional standards of attractiveness as the man.

ANDREW OSBORNE: First of all, let me offer you a hearty cyber-handshake for providing the definitive closing argument in the case of Heigl vs. Rogen. It’s so absolutely dead-on, I’m sorry I didn’t think of it myself, but I intend to correct that mistake by taking credit for the idea in every single future argument I have with anyone, for the rest of my life, who bitches about the Rogen/Heigel pairing in Knocked Up. I myself refused to wed 'til I found myself a comical lass who could banter with the best of ‘em...and, frankly, I can’t imagine any better qualification for spousal consideration than a solid sense of humor (which Heigl's Alison Scott definitely lacked, though Rogen’s character, Ben Stone, at least wound up with some pretty cool in-laws)!

And, since you brought it up, I feel the April 2008 Vanity Fair article, “Who Says Women Aren't Funny?” more or less gave the definitive closing argument in the whole tiresome case of “Women Vs. Humor.” As Nora Ephron says in the piece, ““There is no question that there are a million more funny women than there used to be...but everything has more women. There are more women in a whole bunch of places, and this is one of them.” Sounds good to me, though I also agree with the sociological wisdom of a later quote from humorist and Harvard Lampoon alum Patricia Marx: ““Maybe pretty women weren't funny before because they had no reason to be funny. There was no point to it—people already liked you.”

So, there are funny women out there, and I’d like to see Apatow do a better job of utilizing them, because his best stuff isn’t the bad boy buzz of exploding cars and gunplay (however entertaining some of those moments may have been in Pineapple Express, though I thought the entire “crazy cops” subplot in Superbad was tedious)...no, Apatow’s gift is capturing modern day relationships with spot-on, up-to-the-minute clarity: Franco and Rogen hanging out in Express, Jonah Hill and Michael Cera hanging out in Superbad, Busy Phillips and Linda Cardellini hanging out in Freaks & Geeks, etc., etc.

And, while I agree I’d like to see Apatow do MORE comedies where the male and female relationships are evenly matched in terms of comedy chops, I wouldn’t say he’s NEVER delivered those particular goods. Steve Carell was a scream in The 40 Year Old Virgin, but Catherine Keener was certainly no slouch in the funny/unconventional department (and, in the supporting cast, Jane Lynch went toe-to-toe with Rogen, Paul Rudd and Romany Malco without breaking a sweat). And Forgetting Sarah Marshall, which Apatow produced for his boy Jason Segal, featured pretty funny turns from Kristen Bell and Mila Kunis (the dirtiest name in show biz).

Were Keener, Bell and Kunis as funny as their respective romantic comedy co-stars? Well, no, not quite: by way of comparison, my ultimate celebrity crush, Alyson Hannigan, was far more outrageous and funny playing off Jason Biggs in American Pie (a movie that would fit quite snugly into the Apatow-verse, come to think of it). And, yes, in the first American Pie, Hannigan wasn’t exactly a romantic lead, but rather a funny supporting player, like Lynch in Virgin, Leslie Mann and Charlyne Yi in Knocked Up and Amber Heard in Express.

So, okay, point taken: let’s get Apatow, Tina Fey and Paul Rudd together for a remake of Barefoot In The Park, stat!

But in the meantime, I’m not even close to giving up on Judd Apatow (yet), because, while some of his projects may fare better than others, he’s never really burned me as a viewer, meaning he’s built up quite a lot of credit in the ol' Bank of Osborne.

And I can’t really fault the man for trying a bunch of different genres (romantic comedy, action, parody, etc.) and using his newfound (and, given the nature of Hollywood , no doubt ephemeral) power to launch a bunch of projects (some good, some not as good, same as with any producer) that would never otherwise get made. Nor can I fault the man for possessing commercial self-preservation instincts...though it’s not like he’s Michael Bay, for God's sake, or even the aforementioned Nora Ephron, who gives good quote, yet also hacks up soulless Hollywood hairballs like Bewitched and Hanging Up with depressing regularity. (And, if you think about it, “stoner action comedy” isn’t exactly a sure thing/sell-out commercial genre anyway...even with all the blanks and explosions, Pineapple Express was still a personal movie, in that it directly reflected the distinct sensibility of Apatow and his collaborators.)

So, in conclusion, yes, I think Judd Apatow certainly has the capacity to go to the Dark Side – but aside from an executive producer credit on the odious Will Ferrell “comedy” Kicking and Screaming, I don't really see any evidence that he’ll be picking out a secret Sith name anytime soon. His upcoming projects (including a biblical comedy, a Sherlock Holmes comedy and a semi-dramatic film about stand-up comedians) seem to indicate a healthy willingness on his part to experiment. But, most importantly, Apatow's name on a movie poster usually means I’ll be entertained, either a little or a lot...and there are VERY few names in Hollywood that inspire that kind of brand loyalty these days.

As for Pineapple Express, which got this whole discussion rolling in the first place, my definitive closing argument is simple: "it brought the funny" (as the comedy geeks would say)...

...and for a fellow comedy geek like Apatow, that's pretty much the point.

--Contributors: Phil Nugent; Andrew Osborne

Related Stories: Screengrab Review: "Pineapple Express"

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