In Michel Gondry's Be Kind Rewind, Jack Black and Mos Def play old-school video store clerks who, having accidentally erased their entire inventory of VHS tapes, "remake" their own versions of such rental-house perennials as RoboCop and Driving Miss Daisy with a Camcorder and the kind of props that an eight-year-old might use to construct his cardboard puppet theater. "They call this process "Sweding", for reasons that Gondry has already made his best attempt to explain to the Los Angeles Times' Chris Lee: "'I wanted a name that meant nothing,' Paris native Gondry said in Clouseau-esque Franglais about the invention of the verb. 'I had in mind, like, the suede shoes -- a fake velvet. A sort of ultra-suede? But I always get the word wrong because I'm French.'" Hey, they say that the first step is just admitting that you have a problem.
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