Universal would prefer that you not call its forthcoming American Pie: Beta House a direct-to-video release. The preferred corporate euphemism is now "DVD Premiere." And as Brooks Barnes reports in The New York Times, studios have reconceived the direct-to-DVD release as an important, pre-planned moneymaking part of the operation. The key element here is the proper way to continue to exploit a well-established brand name to which you own the rights. A few years ago, if you got the numbers back on the fifth Police Academy movie and found that the profits had dropped off considerably from the first installments but that the damn thing was still making money, you had a clear choice: you could decide that, as George Clooney said after the release of Ocean's Thirteen, "This tree has been sapped," and spend the rest of your life having nightmares about the money that Police Academy 6 might have made, or you could suck it up, green-light yet another sequel, and bring shame and dishonor upon your family.
Read More...