You remember this classic - Sir Mixalot's "Baby Got Back." Well, Burger King's got a new ad riffing on it, and the Parents Television Council is none too pleased. This from their indignant press release:
PTC Blasts Burger King, Viacom for Gross Irresponsibility
Burger King Combines Degrading Images with SpongeBob to Sell Kids Meals
LOS ANGELES (April 16, 2009) – The Parents Television Council slammed Burger King for its latest attempt to sell kids meals with SpongeBob SquarePants toys by promoting the meals with a TV advertisement that declares the King “likes square butts” to the tune of Sir Mix-A-Lot’s “Baby Got Back.” (The controversy surrounding this advertisement follows closely on the heels of another Burger King advertising controversy involving depictions that were offensive to Mexicans.) The PTC also chided Viacom for allowing its SpongeBob cartoon character to be exploited in the degrading commercial. The advertisement first appeared during the championship game of the NCAA basketball tournament and has aired on several other programs including America’s Funniest Home Videos and Lie to Me, which aired at 8:00 pm ET before American Idol.
“The actions of Burger King are grossly irresponsible and patently dishonest. In spite of what their PR-spinners want the public to believe, this is an advertisement that is targeted directly at children – exploiting a beloved cartoon character with graphically degrading imagery,” said PTC President Tim Winter.
Exploitative! Irresponsible! Clearly what Burger King is going for In their new ad campaigns! Now we all want to see the ad!
PREVIOUSLY:
Is This Ad Offensive? [VIDEO]
Johnny Depp Arouses Strange And Confusing Feelings In Spongebob's Squarepants [VIDEO]
Salma Hayek's First TV Commercial [VIDEO]
Blast From The Past: Jason Alexander For The McD.L.T.