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"Baby Got Back" + Spongebob Squarepants = New Controversial Burger King Ad [VIDEO]

Posted by Jake Kalish

 


Sir mix a lot-baby got back
Uploaded by ZICARLOS

You remember this classic - Sir Mixalot's "Baby Got Back." Well, Burger King's got a new ad riffing on it, and the Parents Television Council is none too pleased. This from their indignant press release:

PTC Blasts Burger King, Viacom for Gross Irresponsibility
Burger King Combines Degrading Images with SpongeBob to Sell Kids Meals


LOS ANGELES (April 16, 2009) – The Parents Television Council slammed Burger King for its latest attempt to sell kids meals with SpongeBob SquarePants toys by promoting the meals with a TV advertisement that declares the King “likes square butts” to the tune of Sir Mix-A-Lot’s “Baby Got Back.” (The controversy surrounding this advertisement follows closely on the heels of another Burger King advertising controversy involving depictions that were offensive to Mexicans.) The PTC also chided Viacom for allowing its SpongeBob cartoon character to be exploited in the degrading commercial. The advertisement first appeared during the championship game of the NCAA basketball tournament and has aired on several other programs including America’s Funniest Home Videos and Lie to Me, which aired at 8:00 pm ET before American Idol.

“The actions of Burger King are grossly irresponsible and patently dishonest. In spite of what their PR-spinners want the public to believe, this is an advertisement that is targeted directly at children – exploiting a beloved cartoon character with graphically degrading imagery,” said PTC President Tim Winter.

Exploitative! Irresponsible! Clearly what Burger King is going for In their new ad campaigns! Now we all want to see the ad!

PREVIOUSLY:

Is This Ad Offensive? [VIDEO]

Johnny Depp Arouses Strange And Confusing Feelings In Spongebob's Squarepants [VIDEO]

Salma Hayek's First TV Commercial [VIDEO]

Blast From The Past: Jason Alexander For The McD.L.T.


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About Jake Kalish

Jake Kalish is the author of Santa vs. Satan: The Official Compendium of Imaginary Fights https://www.amazon.com/Santa-vs-Satan-Compendium-Imaginary/dp/0307406709/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1208807460&sr=8-1

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Bryan Christian has worked as a writer for Epicurious, GenArt and ID magazine; a web producer for WWD and Condé Nast; and a cameraman for his friends. He's married with roommate and lives in Clinton Hill, Brooklyn.

Lindy Parker has worked as a ghostwriter, editor, dance instructor and a purveyor of dreams, one beer at a time. She loves Charles Dickens and Gabriel Garcia Marquez and also, straight-to-video releases with Mary-Kate and Ashley Olsen. It's possible she reads more teen fiction than she should. She hails from Los Angeles, her hometown and soul mate, but she lives in Brooklyn, the fling she'll never forget.

Olivia Purnell left Ohio for sunny Los Angeles; then found that she couldn’t ignore New York City’s call, and brought herself to Brooklyn where she has worked with GenArt, BlackBook, the School of American Ballet, and finished an M.A. in Creative Writing from N.Y.U. She loves one-liners with sting and hates the stench of the subway in the summer. That said, she can’t get enough of either.

Jake Kalish is a freelance journalist and humorist whose work has appeared in Details, Maxim, Stuff, New York Press, Spin, Blender, Men's Fitness, Poets and Writers, and Playboy, among other publications. He is also the author of Santa vs. Satan: The Official Compendium of Imaginary Fights.

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Ben Kallen is an entertainment, health and humor writer who's been lectured to by Sidney Poitier, argued with by Lea Thompson and smiled at by Jennifer Connelly. He's the coauthor of The No S Diet and author of The Year in Weird, along with hundreds of magazine articles. He lives near the beach in Los Angeles, just like the gang from Three's Company.

Nicole Ankowski has lived in Ohio, Oakland, and on the high plains of South Dakota, but is now proud to call Brooklyn home. She wrote for alternative weekly papers in the first two states, and tried to learn Lakota in the last. (The vowels can be tricky.) She just earned her MFA in Creative Writing and has been published in Beeswax literary journal. She is unable to resist good writing or bad TV.

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