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Conan O'Brien Will Love This

Posted by Jake Kalish

 

According to their marketing director, NBC's top marketing priority for 2009 is... 

Jay Leno.Yeah, because America is so unfamiliar with that guy. You ever get the feeling NBC executives secretly have money on NBC failing? Or that maybe they got their jobs because they read something about television once? Don't make a new show your top marketing priority. Don't make the new Tonight Show host your top marketing priority. Don't make any of the shows on your network that are actually really good (The Office, 30 Rock, Friday Night Lights) but not watched enough your top priority. Nah, don't do that, Peacock. Put all your money behind The Chin. Here's the explanation:

“Leno is the single most important marketing priority of the year,” says NBC Entertainment Marketing President Adam Stotsky. “We are deploying the necessary resources and bringing out the heavy creative guns.”

Stotsky hints that one potential positioning will be as an accompaniment to the network's news programming. “He [Leno] likes to talk about this as a broadcasting brand. You can start your day getting informed on topical issues with Today, get deeper insight with Nightly News and Brian Williams, and then laugh about the news at 10 with Leno.”

Great! Or we can laugh at the news at 11 and 11:30 with Jon Stewart and Stephen Colbert! Because they're way more funny, edgy, and relevant than Jay Leno! We get it, this 10 o'clock nightly talk show hasn't been done before. Mostly because it's a bad idea. But as a cost-saving measure, it makes some sense. Sacrifice a little in ratings and save a lot of money, which you can then put into other stuff. But making Leno the #1 marketing priority throws all that out the window.

If NBC's executives were chefs, the first recipe in their cookbook would be for chicken salad made out of chicken shit.

PREVIOUSLY:

"Kings": Already In Trouble

We Called It: "Chopping Block" Has Been Chopped

Jay Leno Takes His First Sick Day In 17 Years

NBC Wins! Boston Will Get To See Leno's New Show

Is Conan O'Brien Really "Thrilled" Leno's Moving To 10?

When Leno Goes Primetime, Talk Shows Will Outnumber Other NBC Programming By Half-An-Hour

 


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About Jake Kalish

Jake Kalish is the author of Santa vs. Satan: The Official Compendium of Imaginary Fights https://www.amazon.com/Santa-vs-Satan-Compendium-Imaginary/dp/0307406709/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1208807460&sr=8-1

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Lindy Parker has worked as a ghostwriter, editor, dance instructor and a purveyor of dreams, one beer at a time. She loves Charles Dickens and Gabriel Garcia Marquez and also, straight-to-video releases with Mary-Kate and Ashley Olsen. It's possible she reads more teen fiction than she should. She hails from Los Angeles, her hometown and soul mate, but she lives in Brooklyn, the fling she'll never forget.

Olivia Purnell left Ohio for sunny Los Angeles; then found that she couldn’t ignore New York City’s call, and brought herself to Brooklyn where she has worked with GenArt, BlackBook, the School of American Ballet, and finished an M.A. in Creative Writing from N.Y.U. She loves one-liners with sting and hates the stench of the subway in the summer. That said, she can’t get enough of either.

Jake Kalish is a freelance journalist and humorist whose work has appeared in Details, Maxim, Stuff, New York Press, Spin, Blender, Men's Fitness, Poets and Writers, and Playboy, among other publications. He is also the author of Santa vs. Satan: The Official Compendium of Imaginary Fights.

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Ben Kallen is an entertainment, health and humor writer who's been lectured to by Sidney Poitier, argued with by Lea Thompson and smiled at by Jennifer Connelly. He's the coauthor of The No S Diet and author of The Year in Weird, along with hundreds of magazine articles. He lives near the beach in Los Angeles, just like the gang from Three's Company.

Nicole Ankowski has lived in Ohio, Oakland, and on the high plains of South Dakota, but is now proud to call Brooklyn home. She wrote for alternative weekly papers in the first two states, and tried to learn Lakota in the last. (The vowels can be tricky.) She just earned her MFA in Creative Writing and has been published in Beeswax literary journal. She is unable to resist good writing or bad TV.

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