The Hulk is an easy sell on screen. It has a foundation ready made for spectacle but is also based around a character built for pathos. While our first look at Marvel’s franchise reboot didn’t exactly promise any sort of delivery on these inherent themes, this fresh trailer is very, very promising. The all-Ed Norton action is particularly compelling with the introduction of a Brazilian favela as a setting and an absolutely fantastic Tim Roth showdown. Roth has a reputation for portraying some truly intimidating aggression (just look at Rob Roy) and it looks The Incredible Hulk has the man playing to his strengths. While the CG effects don’t shine quite like those in a certain Robert Downey Jr. picture, it looks like the human element in the Hulk will be super in its own right, bomb or not.